November 14, 2012

#925: emart Dare You! Habanero Ramen

Here’s something new from emart. emart (이마트) is the biggest store in Korea! They sent samples of their white broth ramyun a few months ago and now this, their ultra hot and spicy.

Wow look at all the flames, guy blowing his top and a thermometer!

Here’s the back of the package (click image to enlarge). Note the thermometer on the back.

I can’t reaqd this, but I’m going to guess its a little information on SHU. What are they? SHU is an abbreviation of Scoville Heat Unit, a measure of a spiciness of a pepper or anything spicy. Here is a chart of the heat levels of different peppers from Wikipedia (click image to visit Wikipedia article):

As you can see from the chart, habanero peppers are 100k-360k SHU. The noodles here claim to be 5,930 SHU, which is closer to a jalapeno. I can attest though that jalapenos are pretty hot and if these noodles were 100k-350k, they would only be palatable to a fraction of the population.

Here’s the noodle block – large and circular.

The seasoning packet!

Wow – some major stuff here. I gave the powder a taste – and a tiny one at that – and my tongue’s been burning for over a minute.

The veggie packet.

Nice amount and variety.

Last time, they sent me a couple hats!

Finished (click to enlarge). Added two slices of processed cheese, an egg, onion and odeng. The noodles are excellent – perfect example of tasty Korean ramyun noodles. I always taste everything before I add anything, and that’s where the review comes from – I don’t review what I add to the noodles. I can quite honestly say that this has the absolutely spiciest broth I’ve ever had. It’s ridiculous; I mean this stuff is sooooo spicy! That being said, the flavor other than hot is kind of hard to distinguish; not really salty, just really really hot! The veggies are excellent – plentiful and nice.  3.75 out of 5.0 stars – man I can’t tell you how absolutely fiery hot this is; if you like it spicy, this is for you! UPC bar code 8801073110564 – you can get it here.

Here’s a guy trying it for the first time – kind of funny – he says its not spicy enough at the end although he’s been dripping since the first bite from the heat!

This is absolute marketing genius; a QR code that boosts lunch time sales using the position of the sun in the sky.

It amuses me that this guy is surprised that a big supermarket in Korea doesn’t have a lot of American food. Hello! It’s A DIFFERENT COUNTRY!!! I would love to check out emart – I don’t care if I can’t read it – I think it would be a lot of fun to try things and figure out what they were afterwards; kind of like ‘grocery gambling!’ Of course, you could always ask someone for help – haven’t met any rude Koreans thus far.

Products cooked according to package instructions. Product reviews done prior to adding any additional ingredients.

11 thoughts on “#925: emart Dare You! Habanero Ramen

  1. jawon

    Hi, I’m Korean from South Korea and I’ve been reading your very impressive reports about all kinds of ramen noodles for a few months by now and…this is the first time for me to leave a comment. Anyway, this ramen sounds very interesting to me. Even I haven’t tried this..(how did you get this stuff? amazing!) I should try some soon. By the way, great to see a picture of you. I hope you post your picture more often:) I always thank you for sharing good information about ramen noodles, since I’m a big fan of them, too.(obviously)

    Reply
    1. Hans "The Ramen Rater" Lienesch Post author

      Hey glad you like the blog! Emart sent me the ramyun through the postal mail to review. Hoping to try more kinds of Korean ramyun soon – I’m curious about the Ottogi Cheese and the Spaghetti one too as well as the Nongshim Gomtang – I like Paldo’s Gomtang a lot and would love to see what different brands do. Glad you like the blog and keep watching – there will be many more reviews!

      – TRR

      Reply
  2. Kristina DzWright

    I’m actually not sure how I stumbled upon your blog, but I love it! I’m from Chicago, but have lived in Seoul for about 2 1/2 years. Can’t believe all the different kinds of ramyeon there are here! Let me know if there’s anything you’d like to try from South Korea. I’d be happy to send you some packages.

    Reply
  3. Pingback: Re-Review: emart Dare You! Habanero Ramen | THE RAMEN RATER

  4. michellejhahm

    Ramen Rater,

    Hello. Today, Ray A. made me some of these noodles. I was so excited but in my honest opinion of eating ramyun my whole life, these are not the spiciest I have had. There is a nice kick to it though. I still believe the Teumsae Ramyun is spicier than this one. I remember I couldn’t even drink the broth (even when I added more water to the broth than I should have), where as this one it is tolerable. Do you mind doing a re-review of the Teumsae please? 🙂 I really enjoy your blog btw.

    Reply
  5. Julie Kim

    Wow. I not sure how I found this amazing site but I’m so glad I did! So much fun and information !! Love it.

    Reply
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