Category Archives: Tat Hui

Meet The Manufacturer: Product Samples From Tat Hui 1

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

This big box was sent by the folks at Tat Hui, makers of KOKAS brand instant noodles in Singapore. A few years ago, I saw an article in a news feed about KOKA products at a trade show in the United States and it hit me: maybe I should contact the guy they mentioned. I also thought maybe I could interview him and ask some questions about instant noodles. This is how the whole Meet The Manufacturer concept was born.

This is the 15th year of The Ramen Rater and I thought why not do a new Meet The Manufacturer with Tat Hui. These are all non-export items, unlike the original which were all ones found in the United States. Let’s take a look at what they sent!

Tat Hui Product Samples 1 – Singapore

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

Under the lid: a box!

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

Not just one box (click to enlarge) but three!

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

Pack versions (click to enlarge) and couple of cups.

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

Creamy (click to enlarge) varieties in cups.

Meet The Manufacturer: KOKA Product Samples - Singapore - The Ramen Rater - Instant Noodles - tat hui

More cups and rice noodle bowls (click to enlarge). Thank you very much – looking forward to trying them all!

Meet The Manufacturer: Interview With Tat Hui Foods Pte. Ltd.

Meet The Manufacturer: Interview With Tat Hui Foods Pte. Ltd.

Interview With Tat Hui * Product Samples From Tat Hui 1 * Product Samples From Tat Hui 2KOKA Signature Chicken Flavor Instant NoodlesKOKA Silk Spicy Marinara Instant Rice FettuccineKOKA Delight Laksa Singapura Flavor Instant Non-Fried NoodlesKOKA Creamy Soup With Crushed Noodles Curry FlavorKOKA Signature Stir-Fry Original Flavor Instant NoodlesKOKA Seafood Flavor Instant NoodlesKOKA Delight Tomato Flavor Instant Non-Fried NoodlesKOKA Purple Wheat Noodles Chili & Lime FlavorKOKA Delight Spicy Black Pepper Flavor Instant Non-Fried NoodlesKOKA Signature Laksa Singapura Flavor Instant NoodlesKOKA Delight Spicy Sesame Instant Non-Fried NoodlesKOKA Silk Beef Pho Flavor Instant Rice FettuccineKOKA Creamy Soup With Crushed Noodles Sweet Corn FlavorKOKA Signature Spicy Singapore Fried Noodles Instant NoodlesKOKA Instant Noodles Chicken Satay Flavour

I found the KOKA products on Instagram recently and thought hey – it’s the 15th anniversary of The Ramen Rater, I thought I should try and reach out and see if they’d like to do a Meet The Manufacturer. They did a while back – they were the first company to do one actually! Back then, I reviewed export versions available in the United States. This time around, they’re varieties sold in Singapore. I had the chance to interview the Marketing Team of Tat Hui Foods Pte. Ltd.

Interview With Tat Hui Foods Pte. Ltd. – Singapore

THE RAMEN RATER> Thank you for taking part in Meet The Manufacturer! To start the interview, can you tell me about the history and founding of Tat Hui?

TAT HUI> The founder of Tat Hui Foods Pte Ltd, Mr Lim Hi Lay laid the first foundations to
KOKA in 1985. He was eager to share the rich culture and unique character of
Singaporean cuisine with the rest of the world through his humble instant noodles. Our
products were first introduced to Asian grocery markets in the US, Europe, and Australia,
followed by mainstream market exposure in Europe and the Middle East.

TRR> What was the first product you manufactured?

TAT HUI> KOKA Original Instant Noodles. This is the range that continues to be the most popular amongst overseas markets.

TRR> Your headquarters are in Singapore. What is life like there?

TAT HUI> The air-conditioning is constantly on in our office, given the heat and humidity in
Singapore. In this office, you’ll find a considerable proportion of employees who’ve been with us throughout the years, the old guard if you will, working with new blood to
constantly keep up with the ever-changing needs of consumers today.

TRR> Can you tell us about the different varieties of noodles you make?

TAT HUI> We have six different ranges available: Original, Signature (No MSG), Delight (Nonfried, No MSG), Silk (Rice Noodles), Purple Wheat and Creamy Soup.

TRR> How many noodle products do you produce every year?

TAT HUI> On average, we produce around 320 million packs every year.

TRR> Do you make varieties suitable for Vegetarians? Vegans?

TAT HUI> Yes, we do have noodles suitable for Vegetarians and Vegans. If you’re interested in a particular flavor, just refer to the packaging or visit our website:
http://www.kokanoodles.com/ to confirm that it is appropriate for vegetarians/vegans.

TRR> Why the name Tat Hui?

TAT HUI> Tat Hui is derived from the company’s name in mandarin : 达辉 which can be translated as ‘to achieve brilliance’.

TRR> Why the name KOKA?

TAT HUI> KOKA is derived from our brand name in mandarin (可口, meaning delicious); it is a
play on the phonetic pronunciation in mandarin – which is pronounced something like
kuh-kouw.

TRR> Many of your products are non-fried. How are they produced then?

TAT HUI> Our non-fried noodles go through a steaming and baking process instead of the
conventional way of deep frying the noodle cakes. This enables us to provide consumers
with an alternative which is much lower in fat content.

TRR> What kind of noodles do you use in your products? What are the differences between
them?

TAT HUI> We have traditional instant noodles, wholegrain noodles, purple wheat noodles and rice noodles.

TRR> What are the benefits of the purple noodles you produce?

TAT HUI> In addition to being lower in fat, KOKA Purple Wheat Noodles provide 3 times more
antioxidants than red grapes. These antioxidants are known as anthocyanins, which is naturally present in purple grains.

TRR> How does your noodle making process differ from other instant noodle
manufacturers?

TAT HUI> The way we do our fried noodles is similar to other brands but we are using a different process when it comes to our fat-free noodles which has a softer and smoother texture. This in turn, will also reduce the cooking time for our consumers.

TRR> Is the purple noodle process different from other instant noodles you produce?

TAT HUI> Our Purple Wheat noodles are non-fried and steam-baked, just like our Delight range.

TRR> A lot of people are concerned with their sodium intake. How would you recommend
people enjoy your product and do you take this into consideration during production/R&D?

TAT HUI> Yes, we have to take this into consideration during R&D. If people want to restrict their
sodium intake, they can further reduce the amount of seasoning they add into the noodles
and we would encourage them to add more vegetables or fish for a well-balanced meal!

TRR> Does your company involve itself with local community or participate in charities?

TAT HUI> Yes, we do sponsor charities and various events every year, like overseas disaster relief, non-profit organizations such as Lions Clubs Singapore, various churches and the less fortunate in Singapore.

TRR> Are there any new products coming soon?

TAT HUI> We launched Koka Creamy Soup not long ago; it comes in 6 different flavours:
Mushroom, Chicken, Hot & Sour, Vegetable, Curry and Sweet Corn.

TRR> In what countries are your products popular? Do people enjoy them differently in
different places?

TAT HUI> Our products are popular in over 40 countries around the world, including Europe,
Middle East, Asia and Australia. We often have people emailing us to let us know how much they love our noodles! Yes, we do notice that everyone enjoys their noodles differently; People in Western countries like their noodles dry whereas in Asian countries, they enjoy their noodles either dry or with a full bowl of soup. We have shared some creative and tasty creations from fans around the world on our Facebook and Instagram as well. Do search for #KokaMoments 😉

TRR> When you make noodles for yourself, what do you like to add to them to make them
extra special (garnish, etc)?

TAT HUI> We asked around in the office and we got some really interesting answers for you!
Mun Hin – Vegetables (especially carrots) and a dash of pepper
Kat – All types of vegetables!
Nat – Vegetables, tofu and eggs
Ms Leow – Fresh vegetables and eggs
Feng Lan – Seafood (Especially with Tom Yum flavor instant noodles)
Sharon – IKEA meatballs and a braised egg

THE RAMEN RATER> Thank you for this opportunity for myself and my readers to learn more about Tat Hui and KOKA products!

#1734: Koka Instant Non-Fried Noodles Laksa Singapura Flavour

I don’t know why, but I’ve never gotten this one to review before! It’s been on the shelves staring at me for so long, but I never seem to get it. Well, no more! Time to review this variety today!

Here’s the back of the package (click image to enlarge). Contains shrimp. To prepare, cook noodles in 500ml boiling water for 2-3 minutes. Add in seasonings. Stir and enjoy!

The noodle block.

A dual sachet of powder soup base and seasoned oil.

Has a seafood scent.

A vibrantly colorful oil.

A coconut powder sachet.

Fluffy white coconut powder.

Finished (click image to enlarge). Added Singaporean crab claw fish cake, shrimp, mung bean sprouts, coriander, white onion and Taiwanese basil. The noodles came out very nicely and had a good chewiness. The broth was surprisingly thin even though there was the inclusion of oil and coconut powder. Regardless, it had a very nice and rich flavor. 4.25 out of 5.0 stars. . EAN bar code 8888056000289.

Koka Laksa Singapura (Non-Fried Noodles), 85-Grams (Pack of 24)

A Koka TV commercial.

Re-Review: Tat Hui Mi Hai Cua 2 Crab Flavour Oriental Style Instant Noodles

I remember the first time I saw this one – it looks so exotic! So fascinating! So ‘what is it?’ The tiny crabs shown on the package were enticing. They reminded me of the ones I’d find as a kid on the beach in Anacortes – you’d flip over a rock and watch them scurry all over the place. I reviewed this one way back – before #500. Let’s give it another look as it’s been calling to me in the noodle aisle for another try.

Here’s the back of the package (click image to enlarge). Contains crustaceans. To prepare, boil 400ml water and add in everything. Cook 2-3 minutes (I opted to go 2.5 minutes) and enjoy.

The noodle block.

A dual sachet – dry soup base on the left and seasoned oil on the right.

A light powder.

Has a nice crabby and buttery scent.

Finished (click image to enlarge). Added crab stick, mung bean sprouts, white onion  and coriander. The noodles are a nice gauge – just the touch bigger than standard domestics and a little chewier. The broth is the real show in this one – a buttery and crabby melding of comfort foodiness with a very good oiliness to it. It used to come with lots of chilli pepper though and really miss it. Love this stuff. 4.0 out of 5.0 stars.

Tat Hui also makes this one – Koka Laksa Singapura (Non-Fried Noodles), 85-Grams (Pack of 24)

Here’s a recipe for a popular crab dish in Singapore – Chilli Crab!

#1562: Koka Purple Wheat Noodles Soy & Vinegar Flavor

I must admit that in the past I haven’t been entirely fond of noodles with different colors. Not because I dislike the color (actually I find that fascinating), but because they tend to have an off taste to them and just seem kind of ‘gimmicky.’ It’s been about 300 or so reviews since I tried the Aglio Olio variety of this line. Let’s see how this Soy & Vinegar one goes!

 Here’s the back of the package (click image to enlarge). To prepare, add noodle to boiling water and cook for 4 minutes. Add contents of sachets to 75ml of warm water and stir to make sauce. Drain noodles and rinse with cold water. Mix noodles with sauce. Enjoy!

The purple wheat noodle block.

A dual sachet.

A powdery seasoning.

A sesame oil scented oil.

 

Finished (click image to enlarge). The noodles were very chewy and hard to break by pursing the lips. This is something I didn’t care for. The flavor was a soy, sesame and light vinegar taste and was rather odd but kind of good. 2.75 out of 5.0 stars.EAN bar code 8888056832026.

 Here’s the Chili & Lime flavor – haven’t tried it yet.

A TV ad for Koka purple wheat noodles.

#1542: KOKA Noodles Beef Flavour

Here’s the last one sent by Charles, a serviceman in Afghanistan – thanks! It’s really strange to know that since my last KOKA review that I’ve been in Singapore; never did I expect to visit Asia in my lifetime and now I have. Albeit a short visit (out experience of Singapore consisted of running through Changi airport from travelator to travelator and transferring our luggage from carrier to carrier), it was a truly fascinating blur! Anyways, got some fresh beef yesterday and needed to package it up so though I’d do a beef noodle review. Let’s check it out!

Detail of the side panels (click image to enlarge). I removed the color to make it easier to read. Looks to be meat free but check for yourself.

Detail of the lid (click image to enlarge). I removed the color to make it easier to read. To prepare, open lid halfway and remove sachets and fork. Add in sachet contents and add boiling water to fill line. Close and let sit 2-3 minutes. Stir and enjoy!

Included fork!

The noodle block.

The soup base sachet.

Has a beef scent.

The vegetables sachet.

Looks like peas, corn and carrot.

Finished (click image to enlarge). Added beef, sweet onion and bell pepper sauteed in Worcestershire and a little Lindberg-Snider Porterhouse & Roast seasoning, mung bean sprout, star anise and sliced spring onion. The noodles are thin and surprisingly bouncy in this one. The broth has a pretty good beef flavor to it, and was about as expected. which has a comfort food character to it. The vegetables are another matter entirely. While the corn and carrot did substantially well, the peas’ refusal to hydrate adequately and remain rather hard was a real deal breaker for me. 2.5 out of 5.0 stars., EAN bar code 8888056705603.

I’ve been asked many times about tomato flavored instant noodles. KOKA Tomato would have to be one of my favorites. First, the noodle are non-fried, so lower in fat. Then there’s the excellent tomato flavor. Worth a try! Get KOKA’s Tomato noodles here.

As most people who read my blog might or might not know, I’m legally blind. I can see, but it’s like there’s a sea of frunk always in my field of vision, which pretty much obliterates my depth perception, ability to drive, figure out where a curb is, etcetera. Well, I found this video of a man who is deaf showing how to cook KOKA noodles. I figured it would be pretty cool – all of us noodle aficionados with disabilities got to stick together!

#1325: Koka Noodles Spicy Shrimp Tom Yam Flavour

Here’s another one sent by Charles, a serviceman in Afghanistan – thanks! I’ve seen these cups for a long time online but never have I tried one. It seems KOKA sells their noodles in three places – Singapore, the US and the UK. They have different kinds available in each market too which is logical. Most large noodle manufacturers do this actually; look at the flavors sold here in the US versus the ones by the same company sold in Japan. It’s kind of the ‘when in Rome’ logic and it works for them. Let’s have a look inside this cup by KOKA.

Detail of the side panels (click image to enlarge). Looks to be meat free but check for yourself.

Detail of the lid (click image to enlarge). To prepare, empty sachets into cup. Fill with boiling water and steep 2-3 minutes. Eat it up!

An included fork!

The noodle block.

The powder seasoning sachet.

Granular and has a spicy citrus scent.

The dehydrated vegetable sachet.

Corn, peas and carrots.

Finished (click image to enlarge). Added squid, shrimp, fish ball, leek, Fresno chilli pepper and BonCabe Level 10 chilli seasoning. The noodles were definitely not ready in 2-3 minutes. They were still very much al dente and after 5 minutes they had finally swelled up and become very nice. The noodles are soft and thin. They have that buttery kind of comfort food thing going on. The broth is actually spicy – this is definitely strong – good tom yam flavor. The veggies weren’t my favorite; the peas didn’t hydrate well at all. 3.25 out of 5.0 stars.

While Koka noodles are made by Tat Hui in Singapore, this variety is primarily sold in the UK. Here’s a Koka noodles commercial from the UK.

#1306: KOKA Oriental Style Instant Noodles Tom Yam Flavour

Here’s one that was sent by Martin A. of Devon, England. Thanks again! I’ve really been into fish balls lately. They’re tasty, lots of varieties, and pretty low cal. Anyways, they tend to go better in spicy varieties of instant noodles and I think they are wonderful in tom yum/yam. Let’s check this one out!

Here’s the back of the package (click image to enlarge). Looks to be meat free but check for yourself. To prepare, add noodles to 400ml boiling water and cook for 3 minutes. Add sachet contents and stir. Eat!

The noodle block.

A dual sachet.

Powder base.

Liquid base.

 

Finished (click image to enlarge). Added fishballs, shrimp, sweet onion, green onion and BonCabe Level 10 chilli seasoning. The noodles were good – your standard instants. The broth was very strong and a little too salty for my taste. I liked the level of citrus and spicy, but the salty was just a little much. I think it would’ve been better with maybe 450ml of water, but I always go by instructions. 2.5 out of 5.0 stars.  UPC bar code 8888056707607.

A British KOKA TV spot.

#1282: Koka Purple Wheat Noodles Aglio Olio Flavor

Wow what an interesting past few days! Two days ago I reviewed some Taiwanese noodles that were very green. Yesterday, some Japanese ramen with jet black broth. Today? Purple noodles! These noodles are made with purple wheat – which is rich in anthocyanins. Here’s a good article for more one purple wheat. As for Aglio Olio – what’s that? Well, it’s basically garlic (aglio) and oil (olio). Capiche? Alright, let’s check it out!

Here’s the back of the package (click image to enlarge). Looks to be meat free but check for yourself. To prepare, boil noodles for 2-3 minutes. Pu the contents of the sachet in a bowl. Drain noodles. Combine with seasonings in the bowl and enjoy.

Wow, now those are very purple, aren’t they? I had some taro infused noodles that were purplish a while back, but wow – these are really purple!

A dual sachet.

Seasoning powder.

Canola oil.

 

Finished (click image to enlarge). Added chopped garlic, Parmesan cheese and lobster fish ball from Singapore. The noodles weren’t bad. They didn’t really taste any different than normal wheat noodles. Decent quality. The flavor was positive and negative. Instead of olive oil (traditional), canola oil is used and quite a bit of it, too. It had an odd odor to it I didn’t find pleasurable. The flavor was nice – a salt and garlic kind of combo. I expected more from this one and felt a little disappointed. On the bright side, there are a couple more varieties in this line, so maybe I’ll like one of those. 2.75 out of 5.0 stars. UPC bar code 8888056832019.

Here’s a TV advert for Koka Purple Wheat Noodles.

#1137: Koka Oriental Style Instant Noodles Crab Flavour

Here’s one that was sent by Martin A. of Devon, England. Thanks again! There are many varieties of Koka noodles that aren’t yet available in the United States and this is one of them. Let’s check it out!

Here’s the back of the package (click image to enlarge). Looks to be meat-free but check for yourself.

The noodle block.

A dual-packet – soup base on the left and flavoring oil on the right.

A light powder with a few little bits.

Has a crab and onion scent.

 

Finished (click image to enlarge). Added some black pepper. The noodles have a slightly chewier consistency than most instants do; not overly so, but nicely so. The broth has a rich, buttery taste with a crab sweetness. 3.75 out of5.0 stars.UPC bar code 8888056605606.

A KOKA commercial.

Meet The Manufacturer Re-Review: Tat Hui’s KOKA Tom Yum Flavour Instant Rice Noodles

Here’s another of KOKA’s varieties – this time in a bowl and with rice noodles. Notice in the directions that it specifies how much water to add – that’s pretty awesome.

Here’s the side panel information (click image to enlarge).

A seasoning powder and liquid packet.

The garnish packet – this time, the contents are steeped with the noodles.

Here’s everything in the bowl awaiting two cups of boiling water.

Finished (click image to enlarge). Added a scrambled egg with some Tabasco Jalapeno hot sauce on top. The rice noodles are the kind I like – wide, thin and very light. The broth is interesting – very lemony and spicy but has a bit more shrimp or seafood taste that I like. The garnish had little shrimps in it that were good too. ASll in all, a decent Tom Yum bowl – 3.5 out of 5.0 stars. UPC barcode 639192721648 – get it here!

A band called The Slurps playing a song called KOKA Noodles.

KOKA TV commercial

Meet The Manufacturer Re-Review: Tat Hui’s KOKA Curry Flavour Instant Non-Fried Noodles

Here’s another one – curry flavor!!! This is the four pack.

I ate the contents of this package!

Here’s the back of the package (click image to enlarge). 0.7g of fat!

Here’s the noodle block – really light.

One packet of dry seasonings.

Here’s the dry powder – has a very nice curry scent!

Here’s the veggie pack…

I love this.

This time, these get cooked with the noodles.

Finished (click image to enlarge). The noodles are just like in the last coupe packs – a decent firmness and chewiness and still not super thick. The broth is sweet and spicy – but in a curry way. It works and is quite tasty. The veggies are spot on – I really enjoyed how the peas re-hydrated – very nice and fresh. Excellent – 4.25 our of 5.0 stars. UPC barcode 8888056000258 – get it here.

KOKA TV commercial

A UK KOKA commercial.