Tag Archives: hokkien

Interview With Way Premium Foods – Malaysia

Interview With Way Premium Foods * Product Samples From Way Premium FoodsWay Premium Foods Premium Scallop Noodles *

I was contacted by a fellow from Malaysia about his company’s new line of noodle products. I never miss a chance to try new things from Malaysia, and so we are. Let’s start this Meet The Manufacturer by learning about Way Sauce Sdn Bhd’s Premium Foods line from Benson Tan, Director of Business Development.

THE RAMEN RATER> Can you start by telling me a little bit about the history of Way – how did you start?

WAY FOOD> Mrs Tan the founder and my mother is a fantastic cook. Has hosted dinner parties for decades and always to rave reviews. 15 years ago, opened a small restaurant featuring recipes which were passed down to her and she perfected over years. It was very well received and ever since she has wanted to produce and sell the pastes that are core to all the recipes. 5 years ago after finding a suitable location, a factory was set up and the rest is history!

TRR> For my readers who aren’t familiar with your product lines, can you tell a little about them?

WAY FOOD> We initially started with a set of pre mixed pastes focused around the Nyonya flavours that formed the basis of the founder’s forte. Expanding on these, we started to incorporate more local flavours and then regional South East Asian flavours. The latest line is our Hawker Fare range of instant noodles which are all-natural and authentic in taste. This just launched 4 months ago.

TRR> I hear you have a new premium product line. Can you tell my readers about it and why is it special?

WAY FOOD> We have a few lines of products now. The premium line consists of 3 types of XO Sauce, which originates from Hong Kong. This is WAY’s personal interpretation of XO sauce and while they share the same base, there are 3 variants:- XO Value which consists of scallops and dried shrimp, XO Original which is a pure scallop version, and finally the XO Masterpiece which uses only 100% Hokkaido Scallops and even has a whole XL sized Hokkaido Scallop floating right at the top!

TRR> Do you produce products other than instant noodles?

WAY FOOD> Our Noodle range is our homage to the diverse and award winning hawker fare that is so synonymous with Malaysia and our cuisine. It was only launched a few short months ago.
We initially started with producing pre-mixed pastes/sauces such as chicken curry sauce, sambal sauce, chilli crab sauce and even briyani sauce just to name a few. Currently our total number of SKUs is around 30.

TRR> How do you noodle products differ from those by other manufacturers?

WAY FOOD> As with all our retail products, we pride ourselves on authenticity of taste/flavours coupled with all natural ingredients. Our noodle range maintains these high standards and contains absolutely ZERO artificial additives, preservatives or MSG.

TRR> Can your products be purchased outside of Malaysia?

WAY FOOD> Yes indeed. We currently are available in Singapore, Brunei, Hong Kong, Taiwan, Japan, China, Netherlands and Germany.

TRR> Where do you make your noodles?

WAY FOOD> Our noodles are produced in Malaysia.

TRR> What was your first product?

WAY FOOD> Our first line of products consisted of 5 flavours in 200g bottle format and the flavours were Sambal Sauce, Sambal Spicy Sauce, Turmeric Vegetarian Sauce, Turmeric Garlic Sauce and Chilli Crab Sauce. The Turmeric V and Turmeric Garlic Sauce were and are still unique with no other product like it in the market! They remain bestsellers to this day!

TRR> People are concerned with health more than ever. Instant noodles are generally higher in sodium. How can one balance the enjoyment of instant noodles and their health in your opinion?

WAY FOOD> Convenience is playing an increasingly larger role today when it comes to food choices and we recognized that instant noodles are here to stay. This is why we decided to tackle this segment by offering a completely all-natural solution for those who are indeed more health conscious but without compromising on the taste factor.
With respect to the sodium level, even in this regard we are ensuring that it isn’t excessive. In broad terms, WAY noodles contain roughly 1/3 of the sodium of most typical instant noodles available in the market. Having said that, a balanced diet is always key but if you enjoy noodles (which we all do) then why not opt for a healthier version such as WAY noodles and not worry about compromising on your enjoyment!

TRR> Are you involved in the local community/charity?

WAY FOOD> We work very closely with an NGO called Food Aid Organisation here in Malaysia. They are involved in foodbanking and more details of their work can be seen at http://www.foodaidfoundation.org/ . We have also done various other charity and CSR initiatives such as https://www.thestar.com.my/metro/community/2015/10/15/shopping-treat-for-ppr-folk-100-families-from-kota-damansara-get-chance-to-shop-with-rm200-coupons/

TRR> How many packs of instant noodles do you produce annually?

WAY FOOD> Currently as we have only just launched 4 months ago, the production is still small but we are seeing phenomenal growth and interest in various international markets. We expect this new line to help grow WAY brand overseas at a much quicker pace.

TRR> Have you ever thought about varieties like macaroni and cheese or pizza flavored instant noodles?

WAY FOOD> Currently our forte and expertise centres around Malaysian and Nyonya flavours. We do do R&D for large corporations who request different, more Western flavours so definitely never say never. For example, we have just finished three new flavours for Food Service:- Malaysian Pesto Sauce, Malaysian Paella Sauce and Malaysian Pasta Sauce. These may form the foundation of a new range of noodles in the near future so keep a look out!

TRR> Which is your personal favorite variety of WAY noodles and what (if anything) do you add to them?

WAY FOOD> Being from Penang originally, my favourite is the WAY Authentic Penang Prawn Mee (Or Hokkien Mee as its affectionately and more commonly known to locals in Penang). I used to make a trip back ( a 4 hour drive) just to have a good bowl once a year or once every 18 months but now that we’ve produced it I can have it in the comfort of my own home anytime I wish! As per how it is served originally, I just add a few prawns, a few stalks of morning glory, some beansprouts and half a boiled egg with a small garnish of fried shallots to top it off. Perfect.

TRR> To most in the USA, Malaysia sounds like a very exotic place – can you tell us a little about daily life there?

WAY FOOD> For Malaysians, food is life. Our daily life really does revolve around food and eating. Good food is abundantly found at all times of day (although not necessarily the healthiest hahah). It would not be uncommon to have 4 or 5 meals interspersed throughout the day and because we are a multiracial country, it is very normal for those meals to comprise 3 different cuisines and cultures (namely Chinese, Indian and Malay) and also a fusion of any or all of the above.
Penang especially is very well known for the hawker fare but each of the 13 states has their own charm and cuisine.
As anyone who ever comes to Malaysia will find out, our national dish Nasi Lemak is a MUST.

TRR> Why the name Way?

WAY FOOD> The reason for the name WAY is two-fold. First of all it is a family endeavor and the name is a part of me and my siblings actual names. The second reason is that Way (the homonym as well as the actual word we use for the brand in chinese) means taste. It falls back to how we believe that taste is paramount and that cannot be achieved if we cut corners in terms of ingredients and process.

TRR> Are there any new products on the way from WAY? Can you give my readers a ‘sneak peek?’

WAY FOOD> As I mentioned a little earlier, our 3 new flavours of Malaysian Pesto, Malaysian Paella and Malaysian Pasta Sauce which we developed specifically for our Japanese food service market have received very good feedback after initial testing. We are also coming up with a range of hotpot/steamboat base soup pastes. So watch this space!!!

THE RAMEN RATER> Thank you very much for this opportunity to learn more about your company! I and my readers thank you very much!

#2757: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

I’ve always been impressed how often MyKuali changes their recipes. I want to say this may be the fourth iteration of the Hokkien Prawn Noodle thus far – at least that they’ve sent and I know of. I’ll admit I’ve not always been keen on the changes, but it really is nice to see companies that want to keep improving – even a product that’s very well received to begin with. Let’s see how this new change taste!

MyKuali Penang Hokkien Prawn Noodle (2018 Recipe) – Malaysia

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

Here’s the back of the package (click to enlarge). Contains shrimp. To prepare, cook noodle block in 380ml boiling water for 3 minutes. Add in sachet contents. Finally, stir and enjoy!

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

The noodle block.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

The paste sachet.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

Lots of thick paste.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

The soup base sachet.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

A very light powder.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

The garnish sachet.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

Crunchy bits of onion!

Finished (click to enlarge). Added Salad Cosmo mung bean sprouts, hard boiled egg, shrimps, white onion and spring onion. The noodles came out just as they always have – the perfect gauge and chew . They engorge themselves happily on the liquid as they cook while keeping adequate backbone. The broth is a thick, sumptuous prawn flavored affair full of shrimp paste. Very oily and tasty. I would say as far as the recipe change, I feel like there’s a little less on the sweet prawn hit and a little more spiciness. Still an amazing one, that’s for sure. 5.0 out of 5.0 stars.   EAN bar code 9555655005265.

#2828: MyKuali Penang Hokkien Prawn Noodle (2018 Recipe)

M y K u a l i Penang Hokkien Prawn Noodle (4 Packs)

Oh man this looks good – I really miss Penang!

#1965: MyKuali Penang Spicy Prawn Soup Noodle Authentic Taste

MyKuali has been tinkering with upgrading their recipes during the last year or two. One thing they told be when I visited in 2014 was that the hawkers are always fine-tuning their recipes, and that they planned on doing the same thing. When I asked what the difference is with this new iteration, I was told that an aspect of the shrimp powder has been altered to give it an even more authentic taste. I found tha the Hokkien Mee I had in Penang a couple years back was very close to what I got from the MyKuali Hokkien Mee. Let’s see how this one tastes.

The back of the package (click to enlarge). Contains prawn. To prepare, add noodle block to 380ml boiling water and cook 3 minutes. Add paste and soup base sachets and stir. Garnish with fried onion and enjoy!

The noodle block.

The powder soup base sachet.

A very light powder.

the paste sachet.

Ooh prawny!

The garnish sachet.

Wonderful fried onions.

Finished (click to enlarge). Added Salad Cosmo mung bean sprouts, coriander, hard boiled egg, barbecue pork and prawns. The noodles are very good – plump and engorged nicely. The broth is just sensational; such a rich prawn flavor – it’s prawntastic to say the least. The spiciness almost seems like it was boosted in this one and the oiliness is just right. To top it off, fried onion just makes everything sing in perfect harmony. Sweet prawn, spicy chillies and a little crunch. Just plain awesome got a lot better. 5.0 out of 5.0 stars.  EAN bar code 9555655005258.

MyKuali Penang Hokkien Pawn Noodle (4 Packs)

The Ramen Rater on Japanese TV – thy hunt for MyKuali’s famouns Penang White Curry Noodle!

New Product Samples From MyKuali

Been a couple weeks it seems since I got any packages in the mail – but today I got a nice box from MyKuali! Let’s see what’s inside!

Looks like some new stuff!

They changed the labeling quite a bit!

The first rice vermicelli from MyKuali. Very curious how it is! Also, it’s their first bowl variety.

Here’s the Hokkien Prawn but relabeled as Spicy Prawn.

The #1 on my top ten list this year!

Finally, the one I’ve really been excited to try for a while now – MyKuali’s mee goreng pedas. This one should be getting a review very soon – sounds very interesting! Thanks to everyone at MyKuali for sending these!

#1445: MyKuali Penang Hokkien Prawn Noodle

The day is upon us – the day to review the new Hokkien Prawn Noodle – the second instant noodle from the company that made the number one on my 2014 Top Ten Instant Noodles Of All Time list! As with their Penang White Curry Noodle, Hokkien Prawn Noodle is a bit of a mystery for me. I had never tried White Curry before I tried their product, nor have I ever had Hokkien Prawn Noodle before. I did a little digging online and found the Penang Hawker Food Blog. I found this text there:

Hokkien hae mee (Hokkien/Fujian prawn noodles; 福建虾麺) is served in Penang (with a variant served in Singapore known as Hae mee). It is a dish of egg noodles and rice noodles in a fragrant stock, which is made from both fresh shrimp and dried prawns, as well as pork or chicken. Traditionally, small cubes of fried pork fat are added to the soup, but this is now less common due to health concerns. It is garnished with prawns, fish cake, leafy greens, pork ribs, squid, vegetables, crisp deep-fried shallots, spring onions and fresh lime. The dish is served with sliced red chili, light soy sauce and sambal.

I know that I really like prawns and prawn flavored things, but I have a feeling this is going to be something completely different compared to what I’m used to. I love curry, but the curry I’d loved in the past was so different from the White Curry. With that in mind, I dive into the unkown, in search of deliciousness.

Here’s the detail from the back of the package (click image to enlarge). Contains shrimp. To prepare, boil 380ml water and add noodle block. Cook for 3 minutes. Add sachet contents and enjoy!

2014_7_31_1445_003

The noodle block.

Powdered soup base sachet.

Has a seafood scent.

The paste sachet.

Has a very nice aroma of spices and shrimp.

The fried onion garnish sachet.

A very good quantity of fried onions.

Finished (click image to enlarge). Added mung bean sprouts, sauteed shrimp and sweet onion with soy sauce and hard boiled egg. Wow. The noodles are nice and chewy and there’s a good quantity of them. They have a nice color to them too. The broth – wow. Where do I begin? The broth has a nice heartiness and thickness. Strong prawn flavor leaps out of the bowl along with a kind of sweetness that is pounced on by a nice spicy heat. The crunch of fried onion is such a nice addition – especially with their quantity and quality; they’re not pulverized tiny bits but nice big pieces. This is truly an exemplary bowl of noodles – I can’t wait to try their next product! 5.0 out of 5.0 stars. EAN bar code 9555655005258.

MyKuali Penang Hokkien Pawn Noodle (4 Packs)

When MyKuali’s Penang White Curry Noodle hit the top of my Top Ten list for 2014, people really wanted to try it all over the world. Here’s a show from Japan where they hunt for these noodles!

#972: Meet The Manufacturer: Annie Chun’s Soup Bowl Chinese Chicken

This is it – the last of the nine Annie Chun’s samples that were sent for Meet The Manufacturer. It’s definitely been an interesting jaunt! Some I really liked quite a bit, some I didn’t like so much. What’s very evident here is that Annie Chun’s definitely has a wide range of flavors. The last one is Chinese Chicken.

Back of the outer cardboard (click image to enlarge).

Fresh Hokkien noodles.

Liquid soup base.

I’ve got to say, this stuff smells fantastic.

The last of the seasoning blocks I have enjoyed so much!

The seasoning block.

Finished (click image to enlarge). Added oven baked chicken, cilantro and some onion. The noodles are really nice – I steeped them with the non-microwave method. Excellent. The broth was really nice – had a good real chicken flavor; I would deem it real comfort food flavor. The seasoning block lent itself nicely with lots of good veg. Great stuff – 4.25 out of 5.0 stars. UPC bar code 765667100301 – get it here.

Annie Chun’s TV commercial.

Annie Chun’s also make seaweed snacks that people like too!

#969: Meet The Manufacturer: Annie Chun’s Soup Bowl Vietnamese Pho

Here we go with some more Annie Chun’s product! This one’s Vietnamese Pho, a flavor I have enjoyed dining out and dining in. Let’s see how this version of Pho does!

Here’s the back and side panel details (click image to enlarge).

The noodle pack.

Liquid soup base.

Has a nice beef scent.

Another one of these seasoning blocks!

I am so fascinated by these things. The re hydrate so nicely.

Finished (click image to enlarge). Added some Apinya Thai Chilli Sauce. The noodles are nice – good chew and very fresh. I found them interesting though as they’re wheat noodles instead of the traditional rice noodles one would find in pho. The broth is really quite good! Nice beef taste and sweet basil and other spices are there – very good! The seasoning block unleashed a lot of nice veggies! All in all, I’m quite enthused! 4.0 out of 5.0 stars. UPC bar code 765667100110 – get it here.

Annie Chun’s commercial.

A couple guys go to a pho restaurant – and eat.

#476: Annie Chun’s All Natural Asian Cuisine Teriyaki Noodle Bowl

My sister got me this one and kindly brought it to me to check out – thank you! So I’ve never tried this brand before, so I guess we’ll have to see how it goes.

Two packets – veggies and teriyaki sauce. One thing – these packets are incredibly large compared to most of the packets I’ve seen in the past.

Here’s the veggie pack resting atop the fresh noodles. What you do is you put the noodles and veggies in the bowl and add a cup of water. Microwave for 90 seconds and then drain off the excess water. After that, put the teriyaki sauce in and stir it up.

Click image to enlarge. I added nothing to this product. Well, I appreciate the hookup sis, but man this stuff is below par! I was excited – the noodles are nice and fresh and the veggies were good looking – the front mentioned spinach and tofu, although I enjoyed the sesame seeds. The thing is that the teriyaki sauce was not very good – very lemony and acidic. I disliked it in the extreme and I feel it absolutely ruined everything. I’m bummed; a better sauce would’ve made this a four star noodle bowl, and sadly it will receive a 1.75 out of 5.0 star score from me. Truly disappointing, but maybe you like it. Find it here.

Annie Chun’s brand commercial.

Three dudes making teriyaki beef.