Tag Archives: jakarta

Re-Review: Indomie Mi Goreng Fried Noodles

On my last trip to the Asian grocery store, I had a though. I thought maybe I ought to toss in some of the varieties I’ve not reviewed in a while that I’ve recommended quite a bit to people since they’re relatively easy to source and quite good. This one’s a perfect example. My first favorite instant growing up was the Japanese Nissin Chickin Ramen. After trying a few varieties, I found Indomie Mi Goreng line and was all about it. When we’d go to Seattle we’d come back with a couple bags full of them, and I don’t think my parents minded too much since it was around 25 cents a pack. I tried many different varieties in the Indomie Mi Goreng line – there are quite a few.  I used to go for the Satay flavor mostly, but then found the Barbecue Chicken one to my liking. Then there’s the Rendang which is a really great one, gracing the top ten list a couple times I think. This one today is the original version. If you’ve not tried this stuff, you’ve got to; it’s a real treat and easily modified to taste. There’s five sachets ioncluded- quite a few in an instant noodle pack and I’ll explain them all here. Anyways, let’s bring on the Indomie Mi Goreng!

Here’s the back of the pack (click image to enlarge). Looks to be meat free but check for yourself. To prepare, add noodle block to 400ml boiling water and cook for 3 minutes. Combine all sachet contents except fried onion in a bowl. Drain noodles thoroughly and add them to the bowl and stir until combined. Garnish with fried onion and enjoy!

The noodle block.

A dual sachet.

This is the bawang goreng, aka fried onion. It’s the one you’ll want to sprinkle on at the end.

The ‘bumbu’ which is a dry seasoning here.

A trifecta of liquid sachets. On the left, a seasoned oil. Next to it in the middle is manis pedas, a sweet and spicy chilli sauce. Finally at the far right we have the kecap manis. This is sweet soy sauce – a thick and syrupy sweet dark liquid.

The three liquid sachets all co-mingling together.

 

Finished (click image to enlarge). Added fried egg, extra fried onion, krupuk aci and Dua Belibis chilli sauce. The noodles have a nice tension and gauge – decent quantity as well. The flavor is stuff of legend; it’s just excellent! A sweet, salty and spicy combo that works so well – very balanced and tasty. The fried onion bits add such a good crunchiness as well. 5.0 out of 5.0 stars. UPC bar code 089686170726.

 What’s great about this Indomie Mi Goreng is that it’s really quite inexpensive. You can get 30 packs on Amazon for under $20USD – worth every penny too!

Here’s a little holiday message from Indofood, makers of Indomie Mi Goreng.

#1340: Indomie Taste Of Asia Mi Goreng Rasa Bulgogi Ala Korea

Here’s an interesting new one – bulgogi is probably one of my most favorite foods! Bulgogi, for those of you who haven’t experienced it, is Korean barbecued beef. What they do is marinate the beef in a nice sweet sauce and then barbecue it in thin strips. What are great are Korean barbecue restaurants. You are seated at a table with a little brazier in the center.

This is a pic from a visit we had to our favorite Korean barbecue restaurant called Secret Garden. As you can see, there’s a gas burner in the middle of the table! It’s really neat – they also do pork, chicken, and hot dogs of all things! It’s really good stuff. As for all the little dishes – those are called banchan. They are all sorts of pickled things – cabbage (kimchi), radish, lotus bean pod, bean sprouts… Different restaurants have different banchan, but it’s always a lot of fun as you get to try out all sorts of tasty things. I’ve read that people really like this bulgogi-inspired mi goreng, and I must say it’s going to be interesting. Being a huge fan of the real deal, it’s going to have to be pretty good stuff. However, Indomie usually does a really good approximation of flavors, and so my hopes are high. Let’s check it out!

Here’s the back of the package (click image to enlarge). Looks to be meat free. To prepare, boil 400cc water and add noodles and garnish sachet contents for 3 minutes. Put the liquid sachet and sesame seed sachet and chilli powder sachet contents into a bowl. Once the three minutes are up, drain. Add it to the bowl and combine thoroughly. Sprinkle sesame seeds on top and enjoy!

The noodle block. These noodles look to be a bit broader and thicker – slightly similar to instant dry udon from Japan.

Here’s the liquid sachet.

The paste is very thick like molasses.

The vegetables sachet.

A fascinating little mix of onion and other vegetables.

Finally, a dual sachet with sesame seed garnish on the left and chilli powder on the right.

Here they are next to each other.

 

Finished (click image to enlarge). Added beef sauteed with garlic, green onion and sweet onion, carrot, fried egg and BonCabe Level 10 chilli seasoning. The noodles are very different from what we’re used to from Indomie. The noodles are wide and thick and have a chew very similar to some Japanese udon bowls I’ve had before. The flavoring was interesting; it had a bulgogi-like skew to it, but then kind of skewed back towards a sweet soy based flavor. This, coupled with the noodles seemed kind of off to me. The vegetable mix was fascinating – it said it was onions and other veggies, and I figured the large flat pieces were cabbage ala kimchi, but I think it’s tofu. The sesame seeds were a nice touch. To sum it up, I think it was more interesting than enjoyable for me. 2.75 out of 5.0 stars. UPC bar code 089686043532.

Here’s a TV advertisement for Indomie Taste Of Asia Bulgogi flavor.

Re-Review: Indomie Chicken Curry Flavour Instant Noodles

My son went and picked out a bunch of instant noodles at the Asian grocery a couple weeks ago and today he would like to try this one. A good pick – nothing’s more interesting than curry! I put curry up there with garlic, bacon and kimchi… Indescribably tasty.

Here’s the back of the package (click image to enlarge).

The noodle block.

Powder seasoning and chili powder.

Here’s the seasoning powder – no chili powder here though. I figure everyone knows what it looks like and since the boy doesn’t like anything spicy, left it out.

Seasoned oil.

Has a nice curry scent to it.

Here’s Andy enjoying some noodles – he digs ’em! Check out his blog, Andy’s LEGO Stuff! Click here!

Finished (click image to enlarge). Added some white rice and kamaboko. The noodles are your standard tasty Indomie. The broth is really nice – that oil makes such a difference. It’s got a really confortable chicken curry flavor! Excellent stuff – 4.0 out of 5.0 stars. UPC bar code 089686140101 – get it here.

Indomie Instant Noodles Soup Chicken Curry Flavor for 1 Case (30 Bags)

This is absolutely awesome – 40th annoversary of Indomie video!

Indofood makes cooking oil and all sorts of other things as well

#867: Indomie Mi Instan Rasa Coto Makassar

This is a real treat – this is one of the varieties not available in the United States and was kindly sent by Edwin N. of Vancouver, BC! Thank you again so much! So what is Coto Makassar anyways? Well, here’s something I found here:

Coto? Nope, I am not misspelled the word to Soto (popular Indonesian dishes). Its a local name for the traditional food from South Sulawesi, a soup that consist of meat, specifically the innards of cow, and mixed with spices like galangal and pepper. Galangal is also known as Blue ginger, Alpinia galanga, or lengkuas in Indonesian name.

Makassar in the name refers to the capital city of South Sulawesi, where this unique dishes is very popular as the local traditional food.

Wikipedia says:

Coto Makassar or Coto Mangkasara (Makassarese), is an Indonesian culinary food originating from Makassar, South Sulawesi. It is a soup with seasoning broth made from starch.[1] The main content of this soup is beef and it can be mixed with innards such as intestine, liver, lungs, heart, tripe, or cow brain.[2]

Coto Makassar is usually served with Burasa or Ketupat.

Soup’s on – let’s try it!

Was very hard to read – black deep red – so I used some Photoshop magic to make it easier. Click to enlarge.

The noodle block.

Dry seasoning powder and chili powder.

Dark colored chunky base with the chili powder on top.

Seasoning oil packet.

Curious – smells kind of like peanut butter.

Fried onion!

Nothing better than a little fried onion on top!

Finished (click image to enlarge). Added some grocery store frozen stir-fry veggies, a hard boiled egg with Krazy Mixed Up Salt and some Dua Belibis. Noodles are good and work well in soup. Nice texture. The broth Has a very deep and dark color. Has a spicy and a funky beef taste – kind of a spicy vegetable beef kind of thing going on. Good stuff. 4.0 out of 5.0 stars. UPC bar code 089686043051 .

Short film showing the preparation of Coto Makassar.

This is one bizarre documentary – “Heavy Metal Parking Lot” – Judas Priest fans in a parking lot at a show in 1986 – quite interesting.

#852: SuperMi Sedaaap Mi Kuah Rasa Kari Ayam

Here’s another one sent to me by my friend in  Jakarta, Indonesia – thank you again! So ‘rasa kari ayam?’ Chicken curry flavor! Sounds awesome – let’s hit it.

Back of the package – click to enlarge.

The noodle block.

Seasoning packets – soup base powder and chili powder.

Here’s the base with the chili powder on top.

Seasoned oil on left, fried onions on right – you sprinkle them on the finished product.

Here’s the seasoned oil.

Finished (click image to enlarge). Added some oven baked chicken, onion, broccoli, red bell pepper, Dua Belibis chili sauce, hard boiled egg and Krazy Mixed Up Salt. The noodles are good – your standard Indofood tasty fare. The broth is great – a nice sweet and tasty curry chicken tasty which is really nice. The bits of fried onion are a nice little addition. Awesome stuff – 4.0 out of 5.0 stars. UPC bar code 089686915075 .

People in Indonesia celebrate Lebaran, a religious holiday. Here is more information.

Indonesia documentary

#740: Indomie Mi Instan Mi Goreng Sate

Here’s a good one – this is the Indnesian local version of the first Indomie I ever tried – Satay. Curious if it’s any different.

Back of the package (click image to enlarge).

Noodles ready to be made tasty!

Seasoning powder on the left, chili powder on the right.

Here they are together.

The triple packet of wonder! From left to right: hot, sweet chili sauce, sweet soy sauce and fried onions.

This stuff is really good and you can get it in a big bottle at most Asian groceries – looks for Manis Pedas!

This is a really thick and sweet soy sauce – again an easy one to find but usually comes in a really big bottle. Luckily, it’s usually quite cheap. Look for Kecap Manis.

The fried onion is sprinkled on top and finishes it all nicely.

Finished (click image to enlarge). I added some corned beef, a little vegetable mix, a fried egg, a little kizami shoga (pickled ginger) and a touch of Krazy Mixed Up Salt. So according to the interview, I think this would qualify as ‘INTERNET.’ The noodles are awesome! They grab the flavorings so well and the taste is divine – although it’s a little sweeter than I remember. There is a tiny bit of heat though – it’s really quite excellent. The fried onions give it a really nice little crunch. I love this stuff – 5.0 out of 5.0 stars.  UPC bar code 089686011005 – get the US version here.

This looks really good – and it’s portable!

I’ve tried these things in the past – they have them here in the US at big Asian supermarkets.

#733: Meet The Manufacturer – Indomie Mi Instan Rasa Soto Betawi Khas Jakarta

Some of you might be saying ‘hey it’s Thursday; didn’t Meet The Manufacturer week start on Wednesday last week?’ Well, yeah but I skipped two days of reviewing so gotta make those up – only fair. So here we have Soto Betawi. Wikipedia has this to say about it:

Betawi soto, made of beef or beef offal, cooked in a whitish cow milk or coconut milk broth, with fried potato and tomato.

Dang I’m out of beef. Ah well – let’s give this a try!

Here’s the back of the packaging (click image to enlarge).

The noodles – standard gauge.

Dry seasoning – powdered seasoning on the left and chili powder on the right.

Here’s the powder seasoning and chili powder.

The wets : seasoned oil on the left and sweet soy sauce on the right.

Here’s both of them in one little sake cup.

Fried onions to put on top!

These are such a nice addition.

Finished (click image to enlarge). I added some local veggies, a little kizami shoga (pickled ginger), a couple of Blue Diamond Sea Salt Almonds and some Krazy Mixed Up Salt. Of the Indomie soups, I will have to say this is one of my favorites so far. The noodles are good as always, and the broth has a nice beef flavor and rich depth to it. I really like how the soup isn’t thick but has the flavor of somegthing that you would imagine to be. What you end up with is a very flavorful noodle soup with good character. 4.5 out of 5.0 stars. UPC bar code 089686011227 .

How it’s made on the streets of Jakarta!

A quick tour of Jakarta’s great sights!

To think this package traveled to me, originating in one of those big skyscrapers!

Indomie’s first commercial?

Meet The Manufacturer: Indomie Interview

Interview * Donation from Indofood CBP Sukses Makmur * Donation from Eastland Foods * Indomie Curly Noodle With Special Laksa & Chilli * Indomie Mi Goreng Instant Cup Noodles * Indomie Mi Goreng Cakalang Khas Sulawesi Utara * Indomie Mi Instan Rasa Empal Gentong Khas Jawa Barat * Indomie Mi Instan Rasa Kari Ayam Medan Khas Sumatera Utara * Indomie Mi Instan Mi Goreng Jumbo * Indomie Mi Instan Rasa Soto Banjar Limau Kuit Khas Kalimantan Selatan * Indomie Mi Instan Rasa Mi Kocok Bandung Khas Jawa Barat * Indomie Curly Noodle With Chicken & Chilli Paddi * Indomie Mi Instan Rasa Soto Betawi Khas Jakarta * Indomie Mi Instan Mi Goreng Rasa Ayam Panggang Jumbo

I’m very pleased to say that now everything is together and today we’ll start Meet The Manufacturer: Indomie week! I have been really excited about this one – hope everyone enjoys it!

This interview was via email and answers are from their Marketing General Manager & Indomie Brand Manager. Hope everyone enjoys this interview!

THERAMENRATER.COM> Thank you for doing this interview! I have been a big fan of Indomie products for a long time – first with the Mi Goreng Satay and been trying everything I can find ever since!
Can you start by telling me a little bit about Indofood’s history – how did you start?

INDOFOOD> Indofood was founded in 1971 as Panganjaya Intikusuma. “Indomie” was established in 1972, one of the first instant noodle brands in Indonesia.
In 1994, Indofood was established by consolidating several companies, among them Panganjaya Intikusuma. In the same year, Indofood became a public company on the
Jakarta Stock Exchange.
Over the years, Indofood expanded its business in Indonesia and became a company known for its quality products not only in instant noodles, but also dairy, food seasoning, snack foods, nutrition & special foods. However, it is Indomie that is always synonymous with Indofood.
According to Nielsen, Indomie is a brand with one of the highest brand equity in Indonesia.

TRR> Indomie products are sold all over the globe – for my readers who aren’t familiar with your product lines, can you tell a little about them?

INDOFOOD> Indofood produces over 40 Indomie SKU to suit the diverse palate and budget of millions Indonesians. Indomie is first and foremost well known for its Mi Goreng, although locally it
is also well known for its Soto Mie, Kari (Curry), Ayam Bawang (Onion Chicken) & Ayam Spesial (Chicken) soup noodles, as well as many Regional flavours and the Special Quality Noodles.
Indomie Mi Goreng (translated literally as Indomie Fried Noodles) was first introduced in 1982. It was an innovative product that blended instant noodles with sweet soy sauce, seasonings and fried shallots to form a unique dry based instant noodle that is distinctively Indonesian. The taste is somewhat similar to Fried Noodles common on the menu of roadside stalls. Today, Indomie Goreng is sold in over 50 countries around the world.

TRR>  What made you decide to expand and sell your noodles in other countries?

INDOFOOD> We want to introduce Indomie Goreng to the world so that everybody can enjoy the unique taste of Indonesia’s best selling instant noodles. However, the Indomie export business really got its start because hundreds of thousands of Indonesian citizens study or work overseas. Most Indonesian who go abroad for long stints always bring a carton of Indomie noodles, however, they eventually run out of Indomie and have to go to their local Asian grocery stores to look specifically for Indomie (foreign noodles taste does not always agree with Indonesian taste buds). Enterprising importers noticed that there was demand for Indomie noodles and started to import Indomie from Indonesia.
Indonesian students and workers also inadvertantly introduced Indomie Mi Goreng to their local friends or colleagues. We have many stories of students cooking Indomie noodles in their dorms, and their foreign friends would all come to their room because of the enticing aroma and joined in. That is how Indomie Goreng was first introduced to foreigners.

Australians, in particular, love Indomie Goreng. Maybe they were introduced to it by their Indonesian unversity friends, or maybe they tasted it on their holiday in Bali. The fact is, Indomie Goreng is the best selling imported instant noodle in Australia.

TRR> You make a broad range of flavors of instant noodles – are there any new varieties that will be released in the United States and abroad soon?

INDOFOOD> For the Americas, we will be launching Indomie Goreng with chilli sauce shortly (the current product comes with chilli powder). We will also introduce Mi Goreng Cup Noodles for those who prefer the convenient Cup format. Now you can have your Mi Goreng Cup Noodles anytime, anywhere (at least where you have hot water handy).

TRR> I see your products on shelves at Asian markets all over my area in the US – any plans on opening an Indomie plant here in the future?

INDOFOOD> Unfortunately, we do not have plans to open a plant in the US.

TRR> What was the very first variety of Indomie noodles?

INDOFOOD> The first Indomie Noodes was Chicken flavour (isn’t that every instant noodle brand’s first flavour)?

TRR>  I have noticed all sorts of community events in foreign countries you put on – can you tell my readers about some of them?

INDOFOOD> In Indonesia, Indofood and Indomie support many events, most recently the 26th Asian Games in Palembang, Indonesia. We also sponsor many school and community events. Most of our CSR goes into disaster relief operations during catastrophic events such as the Tsunami in Aceh in 2004, the big earthquake in Yogyakarta 2006 and in Padang in 2009, and most recently the Merapi volcano eruption in 2010.
In Nigeria, Dufil Prima Plc, the Indomie licensee for Nigeria, is very active in promoting Indomie. They have many CSR activites like donation of scientific laboratory equipment to public schools, donation to orphanages, and also sponsorship of events like the Lagos Carnival.

TRR> I’ve heard about people in Indonesia selling Indomie for school fundraisers? I find that fascinating; people here usually sell cookies or candy bars. Can you tell us a bit about this?

INDOFOOD> Our Medan branch has been doing this activity for a number of years. Many High School students in Medan have a curriculum in which they have to develop their business instinct, and one  activity is to have the students experience door-to-door sales.

Indomie supports this activity by providing the products which are a basic necessity in every household. The students get the benefit of experiencing selling products to consumers, and the profit from all sales is contributed to
the school to support school activities or to buy school equipment. In a way, this is similar to Girl Scout cookies, but they don’t have to learn how to bake ;-).

TRR>  How many packs and cups of instant noodles do you make every year worldwide?

INDOFOOD> In 2011, Indofood produced about 11 billion packs of instant noodles for domestic and export markets.

TRR>  Have you ever thought about varieties like macaroni and cheese or soy sauce flavored instant noodles for foreign markets?

INDOFOOD> At this time, we remain focused on the popular Indonesia flavours, but we continuously monitor demand and market conditions. If there is really a demand for new flavors, of course we will launch the new flavor(s).
We actually used to produce ‘Pizza’ and ‘Spaghetti’ flavour instant noodles, as well as ‘Cheese’ Pasta for the local market but it was not popular back then (maybe it was a product well before its time). Who knows, maybe we will relaunch it one of these days.

TRR> How does it feel to occupy the first and second place on The Ramen Rater Top Ten Instant Noodles In The World?

INDOFOOD> Indofood is very honoured that Indomie is ranked the number 1 and 2 in the Ramen Rater Top Ten Instant Noodles. It is amazing that such a distinctively Indonesian flavour can become so universally accepted. From the land down under, the Middle East, the Orient and the Americas, kids and adults alike love the sweet spicy taste, the firm noodles and the fried shallots toppings. Indomie Mi Goreng is truly the best tasting instant noodles in the world.

TRR> I have introduced many people to your products and especially to having Mi Goreng with a fried egg, something that is almost unheard of to add to instant noodles here in the US. Which are your personal favorite varieties of Indomie and what (if anything) do you add to them?

INDOFOOD> Eating Indomie with Eggs is actually pretty common here in Indonesia and we encourage this practice of adding noodles and vegetables because it adds protein and fiber to mostly carbohydrate noodles, to form a more balanced meal.
Indonesians love to abbreviate, and one of the most well known is INTERNET, which is the abbreviation of Indomie-TeluR-korNET (Indomie with Fried Egg and Corned Beef)
There are variations such as INTERJUNET which is Indomie-TeluR-KeJU-korNET (Indomie with Fried Egg, Cheese and Corned Beef) and INTERSAY which is  Indomie-TeluR-SAYur (Indomie with Fried Egg and Vegetables).
Most people will also add Chilli padi (very hot & spicy green chilli), corned beef, beef balls, vegetables, and copious amounts of Chilli sauce and/or Soy Sauce (they like it hot here).

TRR> What does the name ‘Indomie’ mean?

INDOFOOD> INDOMIE is an abbreviation of INDOnesia and MIE.

TRR> Any chance some of the products sold in Indonesia that aren’t sold in the US will be eventually?

INDOFOOD> Indomie has developed many distinctive ‘Goreng’ flavours, and it is our  champion product. To date we have Mi Goreng Cakalang (Skipjack Tuna Fried Noodles), Mi Goreng Sate (Satay flavour Fried Noodles), Mi Goreng Pedas (Spicy Fried Noodles), Mi Goreng Ayam (Chicken flavour Fried Noodles) and Mi Goreng Vegan (Vegetarian Fired Noodles). In our Special Quality Noodle range, we also have a new flavour Indomie Goreng
Ayam Cabe Rawit (Chicken Flavour Fried Noodles with Chilli Padi) along side existing Indomie Goreng Spesial (Special Fried Noodles) and Mi Goreng Ayam Panggang (Grilled Chicken flavour Fried Noodles).
We have just launched Indomie Mi Goreng Rendang (Spicy Beef Fried Noodles) in November 2011 in Indonesia to great acclaim.

TRR> On behalf of myself and my readers, thank you very much for doing this interview! I think this will be an interesting week of sampling your products!

Well, that’s it! I’ll be reviewing all sorts of Indomie samples that were sent to me from Indonesia this week! Happy noodling!

Big Donation: Indofood CBP – Indomie!

I got an email that a package was sent to me from Indomie CBP in Jakarta, Indonesia on the 16th! Well, it arrived on the 21st! Five days from Jakarta – that was impressive!

They were worried that even though they included all the proper paperwork that the samples might not make it past US Customs authorities – looks like it did!

Thinly sliced paper! Great packing!

Oh wow – 19 different local Indonesian varieties of Indomie – 3 of each of them. Oh wow! Going to be doing a Meet The Manufacturer with them soon as well and you can bet I’ll be checking these out with glee! Thanks go to Susienta at Indomie in Jakarta for this amazing shipment! I think I say on behalf of the readers of the site that are from Indonesia, you’ve done an awesome thing! Thank you!