Tag Archives: ching chai

#2250: Nissin Demae Iccho Spicy XO Sauce Seafood Flavour Instant Noodle

Here’s yet another leftover from the Nissin HK Meet The Manufacturer! This is a really large bowl and sounds pretty good! If you’re unsure about what Xo sauce is, here’s an excerpt from Wikipedia:

Developed in the 1980s in Hong Kong for Cantonese cuisine, XO sauce is made of roughly chopped dried seafoods, including scallops, dried fish and shrimp, and subsequently cooked with chili peppers, onions, and garlic. This dried seafood-based sauce bears similarity to the Fujianese Shacha sauce. Spring Moon, the Peninsula Hong Kong‘s Chinese restaurant, is often credited with the invention of XO sauce, although others claim the sauce’s origin in the urban area of Kowloon.[2] The name XO sauce comes from fine XO (extra-old) cognac, which is a popular Western liquor in Hong Kong and considered by many to be a chic product there. In addition, the term XO is often used in the popular culture of Hong Kong to denote high quality, prestige and luxury. In fact, XO sauce has been marketed in the same manner as the French liquor, using packaging of similar colour schemes.[3]

Alright – let’s check it out!

Detail of the side panels (click to enlarge). Contains seafood. To prepare, add in all but the liquid sachet and add boiling water to fill line. Cover for 3 minutes. Add in liquid sachet contents. Stir and enjoy!

Detail of the lid (click to enlarge).

The noodle block.

The powder soup base sachet.

Lots of powder!

The vegetables sachet.

Looks like veggies and a little seafood perhaps.

The liquid sachet.

A thick sauce.

Finished (click to enlarge). Added Salad Cosmo mung bean sprouts, spring onion, shrimp, carved squid, crab claw fishcake and nanami togarashi. The noodles are thin and round with a nice chew and quantity. The broth has a nice taste a thickness – a seafood taste with a spicy note. The included additions like the egg hydrated very well and were enjoyable. 4.0 out of 5.0 stars.  EAN bar code 4897878120055.

Nissin Demae Ramen Noodle Bowl, Sesame Oil Pack of 12

A Nissin Demae Ramen/Iccho TV commercial.

Meet The Manufacturer: More Special Items From Nissin Hong Kong

A little story. So a few weeks back, Nissin HK sent a package which got lost by the shipping company for some reason. I ended up getting a different package – an envelope that wasn’t supposed to come to me but addressed to me (weird). Well, Nissin HK was kind enough to send another package (which was the first Special Items From Hong Kong post). After quite a while, lo and behold the original package arrives! Apparently it ended up in Alabama. No clue how – but they tracked it down and got it back from whoever received it and sent it my way. So here it is – check it out – and thank you very much to Nissin HK!!!

Hey I think I’ve had this before – it looks familiar…

The back of the package (click to enlarge) – you really should click to enlarge it’s pretty clever.

Finished (click to enlarge). What is it you ask? It’s a ‘power bank’ – one of those little things you charge up and then use to charge your phone with! Here’s the front and back – really like the little sesame oil sachet!

A bowl (click to enlarge).

Hmmm what’s this?

Ah (click to enlarge)! I think you put your cellphone on it!

Another pair of…

Fancy chopsticks (click to enlarge)!

Finally (click to enlarge), another bath robe for at the beach! Thank you so much!

Meet The Manufacturer: Special Items From Nissin Hong Kong

A couple days back, I got a box from Nissin Hong Kong with instant noodle ‘premiums.’ Premiums are things that might be given away at a special event or prizes! I usually ask companies partaking in a Meet The Manufacturer if they might have some to send I can show – let’s see what’s inside!

Under the wraps.

Bubble wrap!

Wow (click to enlarge) – a really neat bowl featuring China Chai, Demae Ramen’s mascot!

A box (click to enlarge) containing a bowl.

A great little food bowl (click to enlarge)! The bowl and lid are plastic and a little metal bowl insert is within – could put noodles or rice in there and the lid and plastic bowl will keep the heat insulated.

A long box (click to enlarge) with the Demae Ramen logo.

Fancy chopsticks (click to enlarge) with the Demae Ramen logo.

Finally (click to enlarge) a little robe for a kid! They said that this could be for after a bath or after swimming at the beach! I wish they had these that were my size haha! Thank you very much for all these great items!

Meet The Manufacturer: Interview With Nissin Hong Kong

Interview With Nissin Hong Kong * Product Samples From Nissin Hong Kong * Special Items From Nissin Hong Kong * More Special Items From Nissin Hong KongNissin Demae Iccho Black Garlic Oil Tonkotsu FlavourNissin Cup Noodles Big Spicy Seafood FlavourNissin Demae Iccho Curry Beef Flavour Instant NoodleNissin Nupasta Carbonara Flavour Instant NoodleFuku Non-Fried Superior Soup Noodle * Nissin Cup Mifun Spicy Beef FlavourNissin Cup Noodles Pork Chowder FlavourNissin Taisho Fried Noodle Sesame Paste Flavour Instant NoodleNissin Demae Ramen Straight Noodle Kyushu Tonkotsu Flavour Instant NoodleFuku Superior Soup Instant Rice VermicelliNissin Demae Ramen Sesame Oil Flavour Instant NoodleNissin Mie Goreng Indonesia Stir Noodle Original Flavour * Nissin Demae Iccho Beef Flavour Instant Noodle * Nissin Cup Noodles Big Seafood Curry FlavourNissin Nupasta Salmon In White Sauce Flavor Instant Noodle

Recently, I have been doing a lot of reviews of products from Hong Kong and asked Daisuke-san from Nissin Japan if he had a contact at Nissin Hong Kong in order to pursue a Meet The Manufacturer series. He was very helpful and here we go with a new Meet The Manufacturer! I conducted this interview with Takeshi Kikunaga, Director & General Manager of Nissin Hong Kong. Hope you enjoy the interview and the reviews!

THE RAMEN RATER> Thank you for agreeing to this interview! To start, can you tell my readers about the history of Nissin Hong Kong?

NISSIN HONG KONG> Nissin Foods Group was established in 1958. It started to export instant noodles product to Hong Kong in 1968 and set up Hong Kong Nissin in 1984. In 1985, we opened a new plant in Taipo and is Nissin’s fifth overseas plant after the plants in the US and Brazil.
We start selling our hero brands – Demae Iccho and Cup Noodles from that time onward; and acquired two local instant noodles brands – Doll & Fuku in 1989 and 2013 respectively. With over 40 years of history, we are the market leader in instant noodles market that occupied around 60% of market share in pack type noodles and over 80% in container type noodles market.

TRR> For my readers who might now be familiar with your product lines, can you give a little information about them please?

NISSIN HONG KONG> Under Nissin umbrella, there are 3 hero brands – Demae Iccho, Cup Noodles & Fuku together with other brands in different varieties of noodles including pasta, rice noodles & vermicelli, etc.
For Demae Iccho, there are over 40 SKUs in pack, cup & bowl. Flavours are mainly categorized as Classic, Tonkotsu & Spicy series.
For Cup Noodles series, there are 25 SKUs in 3 pack size – mini, regular & big. It is famous as Seafood Specialist.
For Fuku, apart from the Emen & Mifun that are very popular in consumers’ mind, we launched Fuku non-fried noodles last year which is also widely accepted in the market.
For details, you can refer to the attached excel file.

TRR> What was the first product you produced?

NISSIN HONG KONG> The first product we produced is Demae Iccho pack noodles – Sesame Oil Flavour. It is the most popular item since it launched in Hong Kong.

TRR> Your company is located in Hong Kong. Can you tell us a little about your country?

NISSIN HONG KONG> Hong Kong is a city famous for “food, shopping & convenience”. In Hong Kong, you can enjoy foods from different countries and it is very convenient to go everywhere for shopping and sightseeing. Consumers in Hong Kong enjoy trying new product and we can see the availability of food/product in Hong Kong soon after it is getting popular in other countries. As a manufacturer, we keep observing the trend and would like to keep our consumers excited as well.

TRR> Do people eat your noodles dry as well as cooked?

NISSIN HONG KONG> Different consumers may have their own way of eating. But for Fuku, it is popular for its different ways of preparation, especially being treated as snack.
1. Steeping – steep in boiling water for 3 minutes.
2. Cooking – add noodles into boiling water & cook for 3 minutes.
3. Snack – it is a ready-to-eat crispy noodle snack for all the time.

TRR> Do you have any new varieties you’re especially proud of?

NISSIN HONG KONG> Nissin Foods has never stopped on making innovation to fulfill consumers’ increasing demand. We keep improving our existing products and launching new products to bring excitement to consumers.
One of the product-launch which is still the talk of the town is Cup Noodles South East Asian series; it is consist of Tom Yum Goong, Chilli Crab & Black Pepper Crab Flavour. It achieved number one sales volume among Cup Noodles series after the launch.

TRR> How do you decide what kinds of new products to manufacture?

NISSIN HONG KONG> Quality & customer satisfactions have always been our prime concern. To cope with the increasing demand of consumers, we have never stopped on improving the quality of our products. By observing the market trend & to react to consumer’s feedback, we review our current products as well as launching new products to fulfill consumer’s increasing demand.
Take Demae Iccho Pack Noodles as an example; because of the trend of tonkotsu ramen and spicy noodles, we launched Tonkotsu Series in 2012 & Spicy Series in 2013. We also keep improving the quality of Demae Iccho Cup Noodles by enhancing the quality of noodles, soup & condiment.
We are very confident that the revamp and the launch of products will continue our success because we devoted time, technology and most importantly enthusiasm to every development process.

TRR> A lot of people are concerned with their sodium intake. How would you recommend people enjoy your product as part of a healthy meal?

NISSIN HONG KONG> Consumers are now becoming more health conscious and Government is also promoting diet in low sugar and salt; some consumers may perceive instant noodles as unhealthy food.
We do promote balance diet, ie. The balance intake of protein, fat & carbohydrate. While eating instant noodles, it is encouraged to consume food with other nutrient so as to enjoy a balance diet.
We are also taking challenge to improve our products further – reduce the calorie and sodium level. We believe our products can meet consumer’s expectation.

TRR> Are you involved in in your local community or participate in charities?

NISSIN HONG KONG> Corporate social responsibility (CSR) shapes our activities and operations.
We arranged food education events including Demae Kitchen and My Cup Noodles Factory to teach kids and the public about balance eating habit.
As sports are very crucial as a part of life, we have sponsorship to Hong Kong Tennis Association to encourage kids to play more sports.
Our recruitment policy also reflects CSR. We cooperated with university to hire their graduates every year. They usually work at the marketing department to assist in developing new products.

TRR> Are there any new products coming soon?

NISSIN HONG KONG> New product is very important to a brand because it brings excitement to consumers and can refresh the brand image in consumer’s mind. Our marketing and R&D team pay much effort on this and we believe that our coming new products will be a surprise to consumers.

TRR> In what countries are your products popular? Do people enjoy them differently in different places?

NISSIN HONG KONG> We expanded to an international level from Japan to Middle East, Europe, America and our products are seen everywhere. In Hong Kong, we are the market leader and are now expanding our business to China market. Our products are widely accepted by consumers in China especially in Guangdong Province that double-digit growth in sales quantity can be observed.
While we suggested using boiling water to prepare Cup Noodles, consumers in China used to use hot water from dispenser machine and the noodles texture will be affected. We therefore pay more effort to deliver the correct way of preparation.
In China, another usage occasion of cup noodles can be found. In some provinces, people use it as offering to worship their ancestor.

TRR> When you make noodles for yourself, what do you like to add to them to make them extra special?

NISSIN HONG KONG> Personally, I sometimes add egg or cheese while preparing instant noodles. Instant noodles with topping are also a popular dish served in Tea Meal House and Fast Food Restaurant in Hong Kong. Popular menu includes Demae Noodles with satay beef, egg and sausage. Few years ago, we developed Cup Noodles Milk Seafood Flavour in react to the rumor of adding hot milk to Cup Noodles Seafood Flavour. It is so delicious and warm that is especially suitable for consumption in winter.

TRR> Thank you very much for this opportunity to learn about Nissin Hong Kong and your products!

With that, I’d like to thank Takeshi Kikunaga for agreeing to the interview, Kamy Fung for facilitating samples and great communication/information and finally Daisuke Okabayashi for connecting me withe these great folks at Nissin Hong Kong.

#1007: Nissin Demae Ramen Sesame Oil Flavour Noodles With Soup Base

Here’s another one we got in Canada on my birthday! I was surprised to see a Demae Ramen bowl – always nice to see something new on the shelf! This one’s from Hong Kong. Let’s check it out.

Here are the side panels (click image to enlarge).

The noodle block. Thin and crunchy with a sesame hint.

The seasoning powder.

Kind of an ‘original’ flavor.


I don’t think I’ve ever seen this many little narutomaki (the pieces with the swirl) in a packet before!

Finally, sesame oil.

A lot of it and a nice smell.

Finished (click image to enlarge). Added fried egg with Urashima Sesame & Salt furikake, green bell pepper, sweet onion and sauteed rib eye beef with Dua Belibis Indonesian chilli sauce. The noodles are neat – thin and very elastic with a great consistency – some of the best I’ve ever had from a big cup. The broth is quite good too – a nice sesame flavor and rich body. The vegetables were excellent as well – great re-hydration and quality and the narutomaki was plentiful. 4.5 out of 5.0 stars. UPC bar code 4897878120000.

A Nissin Hong Kong TV advertisement.

Re-Review: Meet The Manufacturer – Nissin Demae Ramen With Sesame Oil

Well folks, this is the last one I’ll be reviewing for Meet The Manufacturer: Nissin week. There will be more Nissin reviews coming of course so don’t worry. The ramen hamper runneth over with new varieties to try! So this is a very old one – old as in I reviewed it was back at number #85 – over 600 reviews ago. I think it’s due.

Here’s the back of the packaging (click image to enlarge). Vertical instead of horizontal like the front… Interesting…

The noodles look almost hungry for some boiling water. I like the ripple on the end.

Here are both side of the seasoning packet.

The contents of the seasoning packet.

This is the sesame oil packet. Fingers not included.

Time to cook up the last of the Nissin week!

Finished (click image to enlarge). A very plain looking bowl of instant noodles, however a deceptively good one. The noodles are nice and have the right balance of width and firmness to them. The broth has a nice soy flavor to it which the sesame oil mixture accents nicely. This is a good bowl of noodle soup and shall always be. I remember having this as a little kid and despising it though; I though it smelled like cat pee. I think I probably added far too little water to it as I thought the taste was extremely strong and horribly pungent – which properly prepared aren’t words I could use for it. I like it. 3.75 out of 5.0 stars. UPC barcode 489878000012 – get it here.

Here’s a 40th Anniversary commercial for this one!

Here’s a commercial for this one.

#363: Nissin Demae Iccho Tonkotsu Flavour Macaroni

Since I did my first radio interview today, I thought I’d review something equally interesting – Japanese macaroni weirdness!

Powder on the left, an oil/sauce on the right.

Yup – here’s what it looks like inside the bag! It’s really macaroni!

So the sauce is oil and other things – including cooking wine!

Click image to enlarge. Amazing – this stuff took 3 minutes to cook. I had my doubts; they  weren’t getting any bigger at two minutes and thirty seconds, and then when the timer beeped at three minutes, boom – they were done. The noodles are really really light – not chewy really at all – they almost dissolve in your mouth. If teeth aren’t your thing, these are definitely for you! The flavoring is great – was expecting it to be really soupy as it called for 500ml of water, but the noodles sucked almost all of that up. It tasted like Nissin Demae Tonkotsu flavor noodles! Very strange stuff; it just seems wrong for it to be macaroni. It’s got some weird charm to it. I’m giving it 3.5 out of 5.0 stars – its good and weird.