Tag Archives: mamee double-decker

#3165: Mamee / Shinsegae Daebak Spicy Kimchi – Malaysia

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

Here’s another one from Mohd – the last of the ones he sent (please feel free to send more varieties and thank you again!) – this is a collaboration between Malaysian company Mamee and South Korean style company Shinsegae. This is a spicy kimchi soup – let’s hit it up!

Mamee / Shinsegae Daebak Spicy Kimchi – Malaysia

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

Here’s the back of the package (click to enlarge). Looks to be meat free but check for yourself. To prepare, add sachets to 500ml water and bring to a boil. Add noodles and cook 4~5 minutes. Finally, stir and enjoy!

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

The noodle block.

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

A wet sachet

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

A thick red sauce.

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

A dry sachet.

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

Lots of vegetables.

Finished (click to enlarge). Noodles were really great – gauge and chew were large and hearty. The broth was a very tasty kimchi with a good level of sweetness to it. The spiciness? Definitely much more subdued than the dry version of Daebak. This one has a really great taste to it and I was very impressed. 4.5 out of 5.0 stars.  EAN bar code 9555022305905.

#3165: Mamee / Shinsegae Daebak Spicy Kimchi - Malaysia

Mamee Monster BBQ Noodle Snack (Barbeque Flavor / 10-ct) – 10.58oz (Pack of 1)

Watch me cook on Instant Noodle Recipe Time!

Watch me eat on Spicy Noodle Mukbang!

Meet The Manufacturer: #1360: Mamee Monster BBQ Flavour Snack Noodle

Mamee Monster is a snack noodle. Snack noodles are instant noodles that aren’t cooked, but rather crushed into snack bits and enjoyed as a crunchy snack. I’d always wanted to review them and I got my first chance to try them a few days back when I reviewed the chicken flavor variety. First I’ll show your this, the ten pack and then the individual pack. Let’s check this one out!

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Here’s the back of the package (click image to enlarge). Looks to be meat free but check for yourself. To prepare, take an individual pack and crush the noodles inside. Sprinkle the seasoning into the bag and shake. Enjoy!

Here’s one of the individual packs.

Here’s the back of an individual pack (click image to enlarge).

The noodle block pre-crushing.

The seasoning comes in small sachets that are joined by perforations.

A small amount of powder.

Finished (click image to enlarge). The noodles are crunchy – very crunchy – and light. The little bit of seasoning isn’t overwhelming and adds a nice touch. Snackwise, 3.75 out of 5.0 stars. UPC bar code 9555022301891.

A TV spot for Mamee Monster with Manchester United.

Meet The Manufacturer: #1350: Mamee Chef Curry Laksa Flavour

The 2013 top ten list I did was highlighted by two flavors at the very top: laksa and curry. Here we find both together! This is one of Mamee’s new Mamee Chef line of premium instant noodles. They use a technology that emulates ‘la mian,’ or hand-pulled noodles. I went to the store yesterday to see if I could find some nice acompaniments for this special pack – let’s check out how laksa and curry play together!

Here’s the back of the package (click image to enlarge). May contain traces of fish. To prepare, add the noodle block and garnish sachet to 400ml boiling water and cook for 3 minutes, stirring gently. Add in the liquid and powder sachet contents, stir gently, and enjoy!

The noodle block.

The powder soup base.

Has a very light and fluffy texture.

The paste sachet.

This is neat stuff – has a satin-like look to it.

The garnish sachet.

Lots of chive and some tofu puff!

Finished (click on image to enlarge). Added a white shrimp, tofu puff, Chinese long bean and sweet onions. The noodles came out extremely nice – gauge and texture are magnificent – Nice chew and mouth-feel. The broth is superb – has a nice curry flavor that is not too strong but very present. The broth has a heartiness to it and a nice heat level; pretty accessible for most folks I would say. I really like the strong cumin flavor as well. The garnish was nice – it included green onion as well as tofu puff which hydrated and was almost identical to the tofu puff I added, minus the size of course. Delectable! 5.0 out of 5.0 stars. UPC bar code 9555022303260.

Here’s a TV commercial for Mamee Chef Curry Laksa instant noodles.

Meet The Manufacturer: #1349: Mamee Mie Goreng Indonesia Original Flavour

Mie goreng is one of my favorites – – noodles with a sweet, salty and spicy flavor. To be honest, it was mie goreng that really got me fanatical about instant noodles many years ago. Let’s have a look at this Malaysian take on an Indonesian standard.

Here are the side panels (click image to enlarge). Looks to be meat free but check for yourself). To prepare, fill to line with boiling water. After a few minutes, use the drain holes in the lid to drain off the water. Add the contents of the powder and oil/sauce sachets and stir well. Garnish with the crunchy bits and enjoy!

Here’s detail of the foil lid (click image to enlarge).

Included fork!!!

The noodle block.

Powder seasoning sachet.

Has a very light texture.

A dual liquid sachet – sweet soy sauce and oil on the left and chilli sauce on the right.

Both of the liquid components together.

The crunchy element!

They’re crunchy and really delicious!

 

Finished (click image to enlarge). Added fried egg, baked chicken with garlic salt and BonCabe Level 10 chilli seasoning and sweet onion. The noodles have some good chew to them and a nice gauge. The flavor is more sweet than spicy and then the spiciness kicks in gently; not an onslaught. The little crunchy bits give an added extra that is just right. This is excellent mie goreng – 4.5 out of 5.0 stars.UPC bar code 9555022301600.

A TV spot for the Mamee Mie Goreng Indonesia product line.

Meet The Manufacturer: #1348: Mamee Instant Vermicelli Tom Yam Flavour

I felt like something seafood today and thought this would fit the bill. One thing I’ve always wondered about – so what’s the difference between Tom Yam and Toom Yum, if any? Here’s what Wikipedia had to say about it:

Tom yum or tom yam (Lao: ຕົ້ມຍຳ [tôm ɲam]; Thai: ต้มยำ, [tôm jam]) is a spicy clear soup typical in Central Thailand. Tom yum is widely served in neighbouring countries such as Malaysia, Singapore and Indonesia, and has been popularised around the world.

Literally, the words “tom yum” are derived from two Tai words: “tom” and “yam”. “Tom” refers to boiling process, while “yam” refers to a kind of Lao and Thai spicy and sour salad. Thus, “tom yum” is a Lao and Thai hot and sour soup. Indeed, tom yum is characterised by its distinct hot and sour flavours, with fragrant herbs generously used in the broth. The basic broth is made of stock and fresh ingredients such as lemongrass, kaffir lime leaves, galangal, lime juice, fish sauce, and crushed chili peppers.

In neighbouring countries like Singapore, Malaysia and Indonesia, the name tom yum is used widely for various spicy soups which can differ greatly from true Lao and Thai tom yum soup. As a result, people are often confused by the disparities.

Commercial tom yum paste is made by crushing all the herb ingredients and stir frying in oil. Seasoning and other preservative ingredients are then added. The paste is bottled or packaged and sold around the world. Tom yum flavoured with the paste may have different characteristics from that made with fresh herb ingredients. The soup often includes meats such as chicken, beef, pork, or shrimp.

So basically, it’s just a difference in spelling, not a different dish. Well that’s good to know. I must say it’s a little funny how they’re saying in the article that in Malaysia it’s spelled tom yum; I’m looking at a package saying tom yam. Well, regardless, I’m hungry and ready for some noodles!

Here’s the back of the package (click image to enlarge). Contains dried prawn. To prepare, cook the noodle block in 400cc of boiling water for 2-3 minutes, then add contents of seasoning sachets. Enjoy!

The rice vermicelli.

The soup base sachet.

A fine powder.

A seasoned oil sachet.

Looks and smells great.

Finished (click image to enlarge). Added chives, coriander (cilantro), fish balls, shrimp, sweet onion, Fresno chilli pepper and BonCabe Level 10 chilli seasoning. The noodles end up being very light and airy with a nice fluffy texture despite their superfine gauge. The broth has a great tom yam taste – spicy and citrussy and satisfying. 3.75 out of 5.0 stars. UPC bar code 9555022302157.

A short video about Mamee Double-Decker.

Meet The Manufacturer: Interview With Mamee Double Decker

Interview With Mamee Double-Decker * Product Samples From Mamee Double-Decker * Mamee Instant Vermicelli Tom Yam Flavour * Mamee Mie Goreng Indonesia Original Flavour * Mamee Chef Curry Laksa Flavour * Mamee Monster Chicken Flavour Snack Noodles * Mamee Mi Segera SLLRRRP! Perencah Kari Berapi * Mamee Instant Noodles Vegetarian Flavour * Mamee Chef Creamy Tom Yam Flavour * Mamee Instant Vermicelli Chicken Flavour * Mamee Chef Spicy Chicken Shiitake Flavour * Mamee Mie Goreng Indonesia Spicy Sambal Flavour * Mamee Mi Segera SLLRRRP! Perencah Asam Laksa * Mamee Chef Curry Laksa Flavour * Mamee Monster BBQ Flavour Snack Noodle * Mamee Chef Creamy Tom Yam Flavour * Mamee Mi Segera Perisa Kari

I got an email a few weeks ago from Pinky Tham, Digital and Social Media Manager at Mamee Double-Decker, a Malaysian maker of instant noodles amongst other things. She was very interested in taking part in the Meet The Manufacturer spotlights, and it sounded good to me! This interview was conducted with Pierre Pang, Mamee Double-Decker General Group Manager and grandson of the founder.

THERAMENRATER> Thank you very much for agreeing to do this interview! Could we start off with some information about Mamee Double-Decker; when was Mamee Double Decker founded, where and by who?

MAMEE DOUBLE-DECKER> MAMEE Double-Decker is a Malaysia based manufacturing company that was founded in 1971 by Datuk Pang Chin Hin. It all started in a small historical state in Malaysia called Melaka and Datuk Pang Chin Hin started his interests in manufacturing his first product called MAMEE Monster noodles snacks and expanded it beyond to instant noodles, snacks and beverages.

TRR> For those of my readers who are not familiar with your line of products, could you tell us a little about them?

MDD> Our products from MAMEE Double-Decker are divided into 3 main categories that are instant noodles, snacks and beverages. For Instant Noodles, we have
Mamee Instant Noodles, Mamee Slrrrp and Mamee Chef. As for snacks, we have Mamee Monster (noodles snack), Corntoz (corn snacks) and Mister Potato. For beverages, we currently have Cheers (carbonated drinks), LiteYo (yogurt drink) and Nutrigen (cultured milk).

TRR> Can you tell us about the differences and new features of your MAMEE Chef line?

MDD> MAMEE Chef’s noodles are made using a special technique known as La Mian (Mi Tarik) or ‘pulled noodles’ technique that originated in China during the 15th century to give the noodles a springier texture. In its quest to create the perfect flavor, MAMEE teamed up with Dato’ Chef Ismail, a renowned celebrity chef locally and internationally. Together, MAMEE and Chef Ismail have created an original Thai Tom Yam recipe made with fresh ingredients, herbs and spices as MAMEE Chef’s debut flavor. The MAMEE Chef range also features other unique local flavors like Curry Laksa and Spicy Chicken Shiitake.

TRR> You not only make regular instant noodles that are cooked, but a line of snack noodles called Mamee Monster – can you tell us about them and about who this monster guy is – does he have a name?

MDD> MAMEE Monster snack is a fried noodles snack that is already cooked and you can eat it straight out of the packet. The blue monster is known as MAMEE Monster and he symbolizes having fun and represents how enjoyable the snack is. He has become quite an icon in the local market.

TRR> Is Mamee Doubledecker involved in the local community around you?

MDD> We are actively involved in local charity drives, orphanages and old folk’s homes with our Mamee Care Program.

TRR> Why do you think noodles are such a popular food?

MDD> Noodles have become popular due to a few factors like the convenience of cooking and the variety of textures and flavors that they come in. It is a good alternative to rice, especially for the Asian market. Also, we had some understanding from research that the variety of flavors for instant noodles and the tastiness of it become everybody’s quick fix choice.

TRR> You are located in Malaysia. Can you tell us a little about where you factory is and life there?

MDD> Our factory is located in one of the most historical states in Malaysia known as Melaka. Melaka used to be a port in the 15th century and this historical city centre has been listed as a UNESCO World Heritage Site since 2008. Melaka is a city well visited by tourists locally and internationally. We also have a museum and restaurant known as MAMEE Jonker House on the popular Jonker street in Melaka to share our history.

TRR> Are there any new products that will be coming out soon that you could tell us about?

MDD> We have a few new flavors in our production pipeline now, catered for the local market with a tinge of surprise elements compared to our usual instant noodles.

TRR> You make an ‘Xtra’ and a ‘Berapi’ spicy curry noodle – which is hotter?

MDD> ‘Xtra Pedas” is the spiciest among both of the choices above

TRR> A lot of people wonder about the health factors (sodium, etc) when it comes to instant noodles. How do you recommend people made instant noodles a healthy part of their diet?

MDD> For our MAMEE Chef range, we make the soup based on paste form with real ingredients, which contain less MSG.

TRR> What was your first product?

MDD> MAMEE Monster Snack was our first product that we produced.

TRR> Where are your products available?

MDD> Our MAMEE Chef product is only currently available in Malaysia but it is in all the hypermarkets, supermarkets and general trade.

TRR> When you make noodles for yourself, do you add anything or have any recommendations?

MDD> I usually like to add an egg and some vegetables to make it a wholesome meal for a quick fix.

TRR> Are there popular recipes locals have come up with for your noodles?

MDD> In Melaka, there are stores that sell MAMEE Goreng (Fried MAMEE Noodles); they will stir fry the noodles with egg, vegetables and put the paste as seasoning.

TRR> Are certain products enjoyed on particular holidays?

MDD> We noticed that during school holidays, our noodles are particularly more popular. It could due to the kids going around and travelling with their families.

TRR> Have there been any flavors you’ve thought of producing that never made it to market?

MDD> Our R&D always proposes a list of new flavors for us to try and evaluate on what would be the best flavor for local and international markets. At times depending on likeability, we will launch the flavor or keep improving the recipe.

TRR> Is Mamee Doubledecker tech savvy? Are there any apps for mobile phones we should know about?

MDD> At MAMEE Double-Decker, we are just starting to explore technology more. We currently have our Facebook page for MAMEE Chef here: https://www.facebook.com/mymameechef

TRR> Thank you very much for this opportunity to learn more about your company and its products!

There you have it straight from the source! So we begin another Meet The Manufacturer, and only the second from Malaysia – this should be fun! Let’s begin!

Interview With Mamee Double-Decker * Product Samples From Mamee Double-Decker * Mamee Instant Vermicelli Tom Yam Flavour * Mamee Mie Goreng Indonesia Original Flavour * Mamee Chef Curry Laksa Flavour * Mamee Monster Chicken Flavour Snack Noodles * Mamee Mi Segera SLLRRRP! Perencah Kari Berapi * Mamee Instant Noodles Vegetarian Flavour * Mamee Chef Creamy Tom Yam Flavour * Mamee Instant Vermicelli Chicken Flavour * Mamee Chef Spicy Chicken Shiitake Flavour * Mamee Mie Goreng Indonesia Spicy Sambal Flavour * Mamee Mi Segera SLLRRRP! Perencah Asam Laksa * Mamee Chef Curry Laksa Flavour * Mamee Monster BBQ Flavour Snack Noodle * Mamee Chef Creamy Tom Yam Flavour * Mamee Mi Segera Perisa Kari

Meet The Manufacturer: Product Samples From Mamee Double-Decker

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Pinky sent me a tracking number and I waited. Packages containing food products from overseas are often scrutinized by the Department of Agriculture, and more than once I’ve found they’ve not made it through. Happily, this big, awesome box of goodness came through! Let’s see what’s within!

Oh, wow – lots of cool stuff! Let’s check it all out!

Some packs of their different noodle varieties – awesome!

Mamee Chef is their new premium line.

A box with two 4 packs of the Mamee Chef Tom Yam Thai – and a neat plate!

Chilli Cheez Corntoz snacks!

A different Mister Potato than I’ve seen before! I wonder if they have the kid’s toy over there?

Their original product, Mamee Monster snacks. These are family packs with 10 little bags inside! You crush the contents of the bag, open, and eat ’em up!

They sent a Mamee Monster plush toy for Andy! Yay! He really likes it!

Mamee makes cup mi goreng and cup versions of their premium Mamee Chef line as well.

These are two varieties of their hot curry instant noodles. Curry!

Finally, here’s a poster they sent – lots of autographs! Thank you to Pinky and everyone at Mamee Double-Decker!