Tag Archives: big cup noodles

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Here’s another left over from the Nissin Hong Kong Meet The Manufacturer. Here’s a little about XO sauce from Wikpedia –

XO sauce is a spicy seafood sauce that originated from Hong Kong.[1] It is commonly used most in southern Chinese regions like Guangdong province.

Developed in the 1980s in Hong Kong for Cantonese cuisine, XO sauce is made of roughly chopped dried seafoods, including scallops, dried fish and shrimp, and subsequently cooked with chili peppers, onions, and garlic. This dried seafood-based sauce bears similarity to the Fujianese Shacha sauce. Spring Moon, the Peninsula Hong Kong‘s Chinese restaurant, often gets credit for the invention of XO sauce, although others claim the sauce’s origin in the urban area of Kowloon.[2]

The name XO sauce comes from fine XO (extra-old) cognac, which is a popular Western liquor in Hong Kong and thought by many to be a chic product there. In addition, the term XO is often in the popular culture of Hong Kong to denote high quality, prestige and luxury. In fact, XO sauce has been marketed in the same manner as the French liquor, using packaging of similar colour schemes.[3]

You might notice that the picture of the cup here is a little different. I found a way to take picture in low light and up the exposure recently – review #2349 was the first featuring this, and it’s seemed to work out pretty good so far. Update – on second thought, the colors just get funky so that’s that. Let’s check out this massive seafood cup!

Nissin Cup Noodles Big XO Sauce Seafood Flavour – Hong Kong

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Detail of the side panels (click to enlarge). Contains seafood. To prepare, add water to fill line and microwave at 800W for 4 minutes (for different wattage microwaves, use this tool to calculate for your model). Stir and enjoy!

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Detail of the lid (click to enlarge).

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

The noodle block.

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Some of the loose garnish and seasoning from the cup.

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Finished (click to enlarge). There’s a whole lot of noodles in this one and they come out of the microwave piping hot. They’re soft and tasty. The broth has a very nice seafood and pork characteristic with a little sweetness. There’s shrimp, bits of pork and lots of other bits in there which round things out very nicely. 4.0 out of 5.0 stars. EAN bar code 4897878630080.

#2350: Nissin Cup Noodles Big XO Sauce Seafood Flavour - Hong Kong - The Ramen Rater  - ramen instant

Nissin Spicy Seafood Instant Authentic HK Japanese Ramen Cup Of Noodles Soup (5 Pack)

A rad commercial from the past year.

#2309: Nissin Cup Noodles Big Seafood Flavour

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Another one from the Nissin Hong Kong Meet The Manufacturer. This one is really popular overseas – I think I saw it on some list as a favorite. Here’s a little from wikipedia on the might Cup Noodles:

1970s
In 1970, Nissin formed the subsidiary Nissin Foods (USA) Co. Inc, to sell instant noodles in the United States. Nissin recognized that the bowls traditionally used to package instant noodles in Asia were not common in the U.S, so they used the paper cup designed by Ron R. Matteson. In 1971, they introduced instant ramen packaged in a foam cup. Originally, the product was known as Cup O’ Noodles in the United States until 1993. In 1978, Nissin Foods offers new varieties of Top Ramen and Cup O’ Noodles.

1990s
In 1998, Cup Noodles Hot Sauce Varieties introduced (Beef, Chicken, Pork and Shrimp).[1]

Today, instant noodles in Japan are often sold in foam bowls, sometimes with plastic utensils. Foam bowls are inexpensive, disposable, light, and easy to hold, since they insulate heat well.
German Cup Nudeln (Spicy flavor), old packaging
Different flavors are available in other parts of the world, such as tom yum in Thailand, curry in Japan, crab in Hong Kong, and brazilian barbecue in Brazil.[2]

In 2016 the US version was changed, reducing sodium and removing MSG and artificial flavors.

Let’s have a look at this Cup Noodles Big variety.

Nissin Cup Noodles Big Seafood Flavour – Hong Kong

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Detail of the side panels (click to enlarge). Contains seafood. To prepare, remove lid and add water to line. Microwave at 800W (I set mine to power level 8 instead of 10) for 4 minutes. Stir and enjoy!

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Detail of the lid (click to enlarge).

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

The noodle block.

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Loose seasoning and garnish from the cup.

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Finished (click to enlarge). The noodles come out of the microwave piping hot and with a quick stir, ready for action. They’re flat and thin and there’s a huge amount of them. They feature a soft chew. The broth has a kind of light and buttery seafood flavor. Garnishes such as vegetables, seafood and scramble egg are everywhere and add nicely. 3.5 out of 5.0 stars. EAN bar code 4897878630011.

#2309: Nissin Cup Noodles Big Seafood Flavour - Hong Kong - The Ramen Rater - Instant Noodles

Nissin Seafood Instant Authentic HK Japanese Ramen Cup Of Noodles Soup (24 Packs)

A Nissin Seafood Cup Noodles TV advertisement from Hong Kong.

#1130: Nissin Big Cup Noodles Habanero Lime Shrimp Flavor Ramen Noodle Soup

Spicy and shrimp sounded good for breakfast today. Let’s check this one out!

Here are the side panels (click image to enlarge). Contains meat. Also contains wheat, soybean, egg, milk, shrimp and krill.

The noodles are pre-seasoned and short. Honestly, they’re really good straight out of the cup!

Finished (click image to enlarge). Added broccoli, Walla Walla sweet onion, red bell pepper and a little processed cheese. The noodles are short and wide and have a light chew to them. The broth is nice – shrimp and habanero flavors – just not a very strong heat. I think it’s perfect for the American market since people’s idea of hot and spicy vary so much. Anyways, a nice breakfast. 3.5 out of 5.0 stars. UPC bar code 070662030486.

Nothing funnier than seeing a guy with a ‘yeah I can handle anything spicy’ attitude and then witness the guy destroy themselves with tiny little vegetables.

#1016: Nissin Big Cup Noodles Habanero Lime Chicken Flavor Ramen Noodle Soup

Here’s something people should be able to find easily at their supermarkets – at least here in the United States. Lime… Habanero… Let’s check it out!

Here are the side panels (click to enlarge). Looks to have meat.

No packets – just pre seasoned noodles – and a lot of them!

 

Finished (click image to enlarge). Added baked chicken with garlic salt, bell pepper, sweet onion and some Jane’s Crazy Mixed Up Salt. The noodles are short and broad – they remind me of egg noodles. The broth has a lime, chicken and heat flavor. The heat is nice, but not deadly. Tasty! 3.5 out of 5.0 stars. UPC bar code 070662030479.

A Nissin commercial from Hong Kong.

Meet The Manufacturer: Interview with Nissin Foods USA – Makers of Top Ramen, Cup Noodles & More


Welcome to the second installment in the ‘Meet The Manufacturer’ series! This one’s with Nissin, makers of the ever-popular Top Ramen, Cup Noodles and the like. They sent a nice package of different instant varieties to sample – most of them new to me. The following interview is with Senior Marketing Manager, Linda Chung, facilitated by Senior Marketing Coordinator Scott Akazaki.

TRR: Nissin was the first instant noodles I had ever tried in my life – I am thrilled and thoroughly appreciate the chance to do this interview with you – thank you!

To start, can you give a little background on how the company was founded and a little about its history in Japan?

NISSIN: Mr. Ando began the company as part of a humble family operation back in 1948. Faced with sparse food sources after World War II, Mr. Ando realized that a quality, convenient ramen product would help to feed the masses. His goal was to create a satisfying ramen that could be eaten anywhere, anytime. In 1958, Nissin introduced “Chicken Ramen”, the first instant ramen. Ironically, it was considered a luxury item, since Japanese grocery stores sold fresh Japanese noodles (udon) at one-sixth the cost of Mr. Ando’s new food concept.
Still, Mr. Ando was convinced that his revolutionary new method of preparation would sell. The concept seemed simple enough. All users would have to do is simply remove the ramen from its package, place it in a bowl, add boiling water, cover the bowl, and wait three minutes. The conservative Japanese food industry, however, rejected the product as a novelty with no future. They had never been so wrong.
Soon, Chicken Ramen was selling beyond even Mr. Ando’s wildest expectations. Before you could say “instant”, more than ten companies were rushing to put their own versions out on the market. By the end of 1958, grocery shelves were crowded with this new staple for the Japanese kitchen. From this point on, Nissin Foods began introduction of a long list of successful and innovative ramen products.

TRR: For those who might not be familiar with all of them, what lines of instant noodle products to you offer in the United States?

NISSIN: We are constantly pushing the boundaries of instant ramen as it should be with our new products – the latest is Big Cup Noodles (It features shorter, wider noodles in a paper cup). Other products include:

Cup Noodles
Top Ramen
Souper Meal
Chow Mein
Chow Noodles
Bowl Noodles Rich & Savory
Bowl Noodles Hot & Spicy
Ramen Bowl (just launched)
Spoon it (just launched)

TRR: When and why was there a need for Nissin Foods in the United States?

NISSIN: Nissin Foods introduced Top Ramen into the U.S. in 1970. Mr. Ando saw an opportunity to introduce a new type of noodle soup product to the states. As he showed his products to grocery store buyers, he realized that no one in the US had ramen sized bowls. This insight, combined with getting served coffee in a Styrofoam cup on a business trip flight, was the genesis of Cup Noodles.

TRR: I know that the varieties available in Japan and the product line in the United States differ quite a bit. Why is that?

NISSIN: This is based on developing tastes that are suitable for a specific region of the globe. This was especially true in the 1970’s when the concept of instant ramen was foreign, we didn’t want to compound this with Asian flavors.

TRR: How do you determine when it is time to retire a flavor of Top Ramen and how do you go about determining a new one to offer?

NISSIN: This decision is based primarily on what the customer wants. We tend to let them “vote” with their wallets.

TRR: I commonly am asked if I am worried about sodium levels in all the different instant noodles from around the world I review. How would you recommend people balance their enjoyment of instant noodles and keeping them as part of a healthy meal?

NISSIN: You’ve already answered the question. It’s all about balance. Our products are ideal when you are looking for something fast, convenient and portable (and tastes good).

TRR: Often, I hear about people microwaving Cup Noodles. Is this the correct method of their preparation? Is it recommended to do so?

NISSIN: Cup Noodles was designed for optimum eating experience with boiling water.

TRR: When I was very young, my mother introduced me to Nissin Roasted Ramen, which was a close resemblance to Nissin Chikin Ramen, the first product produced in Japan in 1958 by Nissin. After Roasted Ramen was discontinued, I found an Asian grocery in Seattle and found Chikin Ramen – but it’s been decades since I’ve seen Chikin Ramen available anywhere. Any chance you’ll bring Roasted Ramen or something like it back?

NISSIN: That is up to our parent company in Japan. There are some government regulations about importing items that contain a certain amount of meat/chicken. This is especially true after the Mad Cow scare a few years back.

TRR: I recently discovered you new line of Ramen Bowls. With flavors like Kimchi and Hot & Spicy, are these meant to compete with similar Korean products?

NISSIN: We are trying to offer our consumers an authentic Asian experience.

TRR: I’ve noticed many instant noodle manufacturers are located in Southern California. Aside from the fact that it never rains there, why was this the spot you picked for your factory?

NISSIN: I’ll have to get back to you on that one. It may be because of the established Asian population that was here in the 1970’s. This was the natural first consumer base for our products – first/second generation Japanese who missed this type of ramen noodles.

TRR: How many packs and cups of Top Ramen and Cup Noodles are made every year?

NISSIN: 3.9 billion instant ramen products (including Nissin) have been consumed in the US in 2010. See the link below for more information.

http://instantnoodles.org/noodles/expanding-market.html

TRR: Can you tell my readers about any new and exciting products to look for in the near future?

NISSIN: We are launching new flavors for our Big Cup Noodles line: Roast Chicken and Spicy Chicken.

TRR: Finally, when you enjoy instant noodles, what kind do you like and what do you add (if anything) to them to make them your own?

NISSIN: What’s my favorite Nissin product? It’s like asking someone to pick their favorite child! Chow Mein is my favorite Nissin product. Stir fried noodles without the hassle of cooking or getting takeout. If I am eating instant ramen, it’s primarily due to time constraint so, I enjoy it as-is.

TRR: Again, thank you very much for this opportunity to do this interview! Thank you for making such a great product so many enjoy and have a great day!

Well, there you have it! Thanks again to the folks at Nissin USA for the samples and the interview! This was a lot of fun and I’m sure folks will be interested in seeing the new products I’ll be reviewing in the next week or so!

Big Donation: Nissin USA

This big box was at the office today for me to pick up after work – it’s samples from Nissin USA! I’ve been talking with one of the people in their marketing department lately and we’re going to do a Meet The Manufacturer week pretty soon – just waiting for the answers to the interview questions to come back from the Sr. Marketing guy! Well, let’s open it up and see what’s inside!

So I open the box and under a sheet of bubble wrap are some nice t-shirts and tote bags! There was also a little Nissin noodle guy action figure – my wife realized it comes apart and it actually a USB drive! Wow!

A very nice selection of instant noodles – surprisingly, most of them ones I’ve not reviewed yet! I thought I’d reviewed most of the US Nissin stuff but definitely not! Sweet! Also, notice that box that says Spoon it on it? Never even heard of it before – you’ll be seeing those during the Meet The Manufacturer week for Nissin soon! Thanks go to Scott at Nissin USA – much appreciate all your time and help!