Tag Archives: 이마트

#1674: emart Dare You! Habanero Ramen (New Packaging)

This was sent to me by Anders E. from South Korea – thank you very much! For some time new, eMart’s Dare You! Habanero Ramen has topped The Ramen Rater’s Spiciest Instant Noodle Of All Time lists. There’s a really good reason for this too – it’s violently hot. Heat is measure in SHU – Scoville Heat Units. Here’s what wikipedia has to say about the Scoville test:

The Scoville scale is the measurement of the pungency (spicy heat) of chili peppers or other spicy foods as reported in Scoville heat units (SHU),[1] a function of capsaicin concentration. The scale is named after its creator, American pharmacistWilbur Scoville. His method, devised in 1912, is known as the Scoville Organoleptic Test.[2] Unlike methods based on high-performance liquid chromatography, the Scoville scale is an empirical measurement dependent on the capsaicin sensitivity of testers and so is not a precise or accurate method to measurecapsaicinoid concentration. In Scoville’s method, an exact weight of dried pepper is dissolved in alcohol to extract the heat components (capsinoids), then diluted in a solution of sugar water.[3][4][5] Increasing concentrations of the extracted capsinoids are given to a panel of five trained tasters, until a majority (at least three) can detect the heat in a dilution.[4][5][6] The heat level is based on this dilution, rated in multiples of 100 SHU.[4] A weakness of the Scoville Organoleptic Test is its imprecision due to human subjectivity, depending on the taster’s palate and their number of mouth heat receptors, which varies “greatly” among people.[6]Another weakness issensory fatigue:[6] the palate is quickly desensitised to capsaicins after tasting a few samples within a short-time period.[4] Results vary widely, ± 50%, between laboratories.[5]

So basically, you could have a panel of people who really can’t handle hot spicy stuff and get a higher Scoville score. It’s kind of a surprise that it’s really been decided as the ipso-facto spiciness method. I’ll say though that as a hot sauce afficionado (I’ve reviewed over 250 and made my own), this is definitely the hottest one I’ve come across yet. Let’s have a look at eMart’s Dare You! Habanero Ramen.

Detail of the side panels (click image to enlarge). Not sure if it contains beef. To prepare, empty included sachet into cup and add boiling water to fill line. Steep for 3 minutes, stir and enjoy!

Detail of the lid (click image to enlarge).

The noodle block.

The soup base sachet.

Hot and spicy scent!

Some vegetables from the bottom of the cup.

Finished (click image to enlarge). The noodles hydrated well enough and had that big and thick ramyun gauge. The broth was definitely nowhere neat as spicy as the packaged version, whose heat can peel the think off of your brain. It is quite hot though and has a good flavor to it. 3.5 out of 5.0 stars. EAN bar code 8801073210011.

Want to feel your mouth catch on fire? Like using a charcoal briquet as a lozenge? You’ve been warned – get it here!!

I did an interview for O’Live TV via Skype in 2013 that was all about the spiciest instant noodles. They ended up using it as part of a teaser for the show’s first episode.

#1643: emart Dare You! Habanero Jjajang Ramen

This was sent to me by Anders E. from South Korea – thank you very much! I was aware of the regular habanero ramen – the one that’s been #1 on my spicy list for a while now. But this one – jjajang ramen – it sounds pretty dang spicy. Especially if it’s anything like the other Dare You! ramen. For those of you not familiar with jjajang, here’s what wikipedia has to say about it:

Jajangmyeon (자장면; 짜장면; jjajangmyeon), a Korean Chinese cuisine, is a noodle dish topped with a thick sauce made of chunjang (a salty black soybean paste), diced pork and vegetables, and sometimes alsoseafood. Jajang (alternately spelled jjajang), the name of the sauce, is the Korean pronunciation of the Chinese characters , which literally means “fried sauce.” Myeon (also spelled myun) means “noodle”, which Chinese character is .

Let’s have a look at this fiery cup!

 Detail of the side panels (click image to enlarge). Looks to be meat free but check for yourself. To prepare, take out sachet. Add in boiling water to line and steep 3 minutes. Poke holes in lid and use as drain spout. Drain. Add in contents of sachet and stir very well to combine. Enjoy!

 Detail of the lid (click image to enlarge).

The noodle block.

The powder sachet.

A decent quantity.

Looks like little TVP bits and some onion or cabbage.

 

Finished (click image to enlarge). The noodles hydrated quite well – decent quantity for a cup as well. The TVP and veg did nicely too. The flavor is good – and the heat is very strong! I will say of the three Dare You! varieties (Habanero Ramen, Jjamppong and Jjajang) this is the least spicy. 3.5 out of 5.0 stars.EAN bar code 8801073210790.

Want to feel your mouth catch on fire? Like using a charcoal briquet as a lozenge? You’ve been warned – get it here!!

A couple takes a trip to emart!

#1580: emart Dare You! Habanero Ramen (New Edition)

This was sent to me by Anders E. from South Korea – thank you very much! For some time new, eMart’s Dare You! Habanero Ramen has topped The Ramen Rater’s Spiciest Instant Noodle Of All Time lists. There’s a really good reason for this too – it’s violently hot. Heat is measure in SHU – Scoville Heat Units. Here’s what wikipedia has to say about the Scoville test:

The Scoville scale is the measurement of the pungency (spicy heat) of chili peppers or other spicy foods as reported in Scoville heat units (SHU),[1] a function of capsaicin concentration. The scale is named after its creator, American pharmacistWilbur Scoville. His method, devised in 1912, is known as the Scoville Organoleptic Test.[2] Unlike methods based on high-performance liquid chromatography, the Scoville scale is an empirical measurement dependent on the capsaicin sensitivity of testers and so is not a precise or accurate method to measurecapsaicinoid concentration. In Scoville’s method, an exact weight of dried pepper is dissolved in alcohol to extract the heat components (capsinoids), then diluted in a solution of sugar water.[3][4][5] Increasing concentrations of the extracted capsinoids are given to a panel of five trained tasters, until a majority (at least three) can detect the heat in a dilution.[4][5][6] The heat level is based on this dilution, rated in multiples of 100 SHU.[4] A weakness of the Scoville Organoleptic Test is its imprecision due to human subjectivity, depending on the taster’s palate and their number of mouth heat receptors, which varies “greatly” among people.[6] Another weakness issensory fatigue:[6] the palate is quickly desensitised to capsaicins after tasting a few samples within a short-time period.[4] Results vary widely, ± 50%, between laboratories.[5]

So basically, you could have a panel of people who really can’t handle hot spicy stuff and get a higher Scoville score. It’s kind of a surprise that it’s really been decided as the ipso-facto spiciness method. I’ll say though that as a hot sauce afficionado (I’ve reviewed over 250 and made my own), this is definitely the hottest one I’ve come across yet. Let’s have a look at eMart’s Dare You! Habanero Ramen.

Here’s the back of the package (click image to enlarge). Not sure whether it contains meat or not. To prepare, add noodle block and sachet contents to 500ml boiling water and cook for 4 minutes, stirring occasionally. Enjoy!

The noodle block.

A decent sized sachet of dry soup base.

Take heed humble countryfolk – the fire of the dragon lies within.

The vegetables sachet.

A nice looking mixture.

 

Finished (click image to enlarge). Added sliced green onion and mung bean sprout. The noodles are very good – thick ramyun through and through with a great chew and mouthfeel. The broth is literally what I expect sucking on a ashed over charcoal briquet is like. This is the fire of Hades, and is amazing in it’s sheer existence. If you continue eating be warned – the heat will subside as you eat, but once you stop – it will creep up on you and your mouth will burn, burn, burn. The vegetables were excellent – mushrooms abounding with very good taste. However, emart Dare You! Habanero Ramen, you have won – I was only able to make it through a third of the bowl and required two chocolate chip cookies to kill the heat in my mouth and it’s 15 minutes later and my lips still tingle. You win.  3.75 out of 5.0 stars.EAN bar code 8801073110564.

Want to feel your mouth catch on fire? Like using a charcoal briquet as a lozenge? You’ve been warned – get it here!!

I did an interview for O’Live TV via Skype in 2013 that was all about the spiciest instant noodles. They ended up using it as part of a teaser for the show’s first episode.

#1236: emart Dare You! Habanero Ramyun

On my Top Ten Spicy list, the package version of this is #1. Hottest thing ever – hands down! Well, they also sent me the cup version – let’s see how spicy this sucker’s gonna be!

Here are the side panels (click image to enlarge). Can’t read Korean, but pretty sure there is a little beef in this one. To prepare, add soup base sachet and boiling water up to inner line. Cover and after 4 minutes, stir and enjoy.

Here’s the lid (click image to enlarge).

The noodle block.

The soup base sachet.

Oh yeah this stuff smells spicy.

Here are the veggies and meaty bits from the inside of the cup.

 Finished (click image to enlarge). Added sweet onion and sauteed beef. The noodles are pretty good for a cup. I found as the meal went on, they seemed to only get better; maybe an extra minute or two during the steeping could be a winner here. The broth is, well, HOT. If you don’t like spicy, run away, screaming and wetting yourself. I’m not kidding! The veggies are really nice in this one as well. Just ridiculously hot. 3.25 out of 5.0 stars. UPC bar code 8801073210011.

Just watch him eat it – you know what’s going to happen!

New Product Samples From South Korea’s eMart

Woke up to an email from Stan at eMart telling me he had sent some samples and that they would possibly arrive sometime this week. A little later, there was a knock at the door and a USPS guy asking me to sign for a box – a big box!

Inside the big box were two smaller boxes (they still were big though).

The first box I opened was full of the new eMart Dare You Habanero cups – 30 of them! Also there were 30 pairs of disposable chopsticks with Samyang Foods logos on them.

The second box has eight six packs of eMart’s new Dare You Habanero Jjampong! Ultra spicy seafood noodles – right on!

Wow – this is a lot of noodles! Thanks go to Stan over in South Korea at eMart! I’ll be reviewing these soon!

Re-Review: emart Dare You! Habanero Ramen

Was thinking about what to have for lunch and the big box of 48 packs of this stuff told me to have one! So I did. Here’s the original review I did recently.

Click image to enlarge. I added sweet onion, a little peanut butter, processed cheese and odeng. Adding all of those things still doesn’t put the heat down – pretty amazing! I still say this is the absolutely hottest stuff out there! Top of the Top Ten Spiciest Instant Noodles Of All Time! The noodles are awesome – great quality and chew. The broth is so spicy; words are hard to describe other than by saying wow! The veggies are nice as well. I still am giving this one 3.75 out of 5.0 stars. This is a store brand by the Korean store emart (we’ve got Walmart, they’ve got emart). UPC bar code 8801073110564 – you can get it here.

#925: emart Dare You! Habanero Ramen

Here’s something new from emart. emart (이마트) is the biggest store in Korea! They sent samples of their white broth ramyun a few months ago and now this, their ultra hot and spicy.

Wow look at all the flames, guy blowing his top and a thermometer!

Here’s the back of the package (click image to enlarge). Note the thermometer on the back.

I can’t reaqd this, but I’m going to guess its a little information on SHU. What are they? SHU is an abbreviation of Scoville Heat Unit, a measure of a spiciness of a pepper or anything spicy. Here is a chart of the heat levels of different peppers from Wikipedia (click image to visit Wikipedia article):

As you can see from the chart, habanero peppers are 100k-360k SHU. The noodles here claim to be 5,930 SHU, which is closer to a jalapeno. I can attest though that jalapenos are pretty hot and if these noodles were 100k-350k, they would only be palatable to a fraction of the population.

Here’s the noodle block – large and circular.

The seasoning packet!

Wow – some major stuff here. I gave the powder a taste – and a tiny one at that – and my tongue’s been burning for over a minute.

The veggie packet.

Nice amount and variety.

Last time, they sent me a couple hats!

Finished (click to enlarge). Added two slices of processed cheese, an egg, onion and odeng. The noodles are excellent – perfect example of tasty Korean ramyun noodles. I always taste everything before I add anything, and that’s where the review comes from – I don’t review what I add to the noodles. I can quite honestly say that this has the absolutely spiciest broth I’ve ever had. It’s ridiculous; I mean this stuff is sooooo spicy! That being said, the flavor other than hot is kind of hard to distinguish; not really salty, just really really hot! The veggies are excellent – plentiful and nice.  3.75 out of 5.0 stars – man I can’t tell you how absolutely fiery hot this is; if you like it spicy, this is for you! UPC bar code 8801073110564 – you can get it here.

Here’s a guy trying it for the first time – kind of funny – he says its not spicy enough at the end although he’s been dripping since the first bite from the heat!

This is absolute marketing genius; a QR code that boosts lunch time sales using the position of the sun in the sky.

It amuses me that this guy is surprised that a big supermarket in Korea doesn’t have a lot of American food. Hello! It’s A DIFFERENT COUNTRY!!! I would love to check out emart – I don’t care if I can’t read it – I think it would be a lot of fun to try things and figure out what they were afterwards; kind of like ‘grocery gambling!’ Of course, you could always ask someone for help – haven’t met any rude Koreans thus far.

New Product Samples From Korea’s emart!

I got a couple packages today. They came from a company in Korea called emart  (이마트) – they sell everything you could imagine, and have their own brand of instant noodles!

They sent eight six pack bags of noodles!

Whoa – these look spicy! They’re called Dare You Habanero Ramen!

They also sent this large flat package containing…

…a couple of posters! Hey thank you! I’ll be reviewing these probably tomorrow – man I bet they’re spicy! That guy on the package looks to be burning up! Thanks go to Stan from emart! Here‘s emart’s website,.