Tag Archives: nissin usa

#1802: Nissin Cup Noodles Ramen Noodle Soup Beef Flavor [New Package]

Hey check it out – Nissin Cup Noodles got a big facelift.

Here’s how they used to look – cardboard outer packaging is now gone. Less packaging and different materials have been used to make them more environmentally friendly. Also, they’re now microwavable! Yes, I’m sure many of you microwaved them before, but you weren’t supposed to. The new cups also have a little extra room so you can add veggies and meats or whatever you want to oomph up your noodles! Let’s check this new cup out!

Here’s a little collage of Miles from yesterday right before we went out. He was happy with his pacifier, then he would drop it and get really unhappy. Generally he’s quite happy! Just thought I’d share.

Detail of the side panels (click image to enlarge). Contains beef. To prepare, add room temperature water to the fill line. Microwave for 2 1/2 minutes. Let sit in the microwave for a minute more. Stir and enjoy!

Detail of the lid (click image to enlarge).

The seasoning infused noodle block.

Some of the loose vegetables from the cup.

Finished (click image to enlarge). Added Salad Cosmo mung bean sprouts, beef, spring onion, Velveeta cheese and Shark Brand Sriracha chili sauce. The noodles hydrated very well – perfect out of the microwave. The broth does indeed have a beefy taste and the supplied vegetables hydrated very well. 3.5 out of 5.0 stars.  UPC bar code 070662030011.

Nissin Cup Instant Noodle Soup Assorted Bundle 3-Flavors x 4-Packs each: Chicken + Beef + Shrimp (12-pack)

Here’s a video about the new Nissin Cup Noodles. They also discuss the big contest they’re running – check it out at www.nissinfoods.com

#700: Meet The Manufacturer – Nissin Chikin Ramen (Local)

Here we go – this is the original instant noodle. This is what Momofuku Ando first sold in Japan! This is the real deal. Here’s a link to my post on Momofuku Ando Day!

My wife got me this five pack of Chikin Ramen for my birthday from Japan on eBay – unfortunately, the shipper wrapped it in newspaper and a plastic bag – the packs were all damaged in the extreme and only one had enough of the form to use for review.

See, this little dimple in the middle is what it;s all about. You’ll see what I mean.

Here’s the front of the individual pack.

This is the back of the big 5-pack bag (click image to enlarge). So what you do is put everything in a bowl, drop an uncooked egg on top, add 450cc water and cover for 3 minutes.

Here’s the back of the individual packs (click image to enlarge).

Here’s our poor specimen (this was the nicest one out of all five packs – all the others were mostly like the pulverized bits on the underneath of this one) there’s no seasoning packets – it’s all infused into the noodles.

I decided in honor of this ‘Meet The Manufacturer’ week and being review #700, I thought I’d make a video showing how I made this stuff.

The finished product (click image to enlarge). It seems like this would be about as hum-drum and normal as you can get, but quite honestly, there’s really nothing else that I’ve tried that’s like it. I’ve had some noodles that are pre-seasoned and tasted somewhat similar, but they don’t come out like this. The noodles have a very light, almost ‘springy’ texture to them. They bulk up when steeping and you end up with a pretty decent portion. The broth is thin; like I said, all the seasoning is in the noodles themselves. The flavor is kind of like a chicken sesame. I think calling them ‘Roasted Ramen’ when they were available in the US for a short time was an apt title. These are a work of art and a testament to Momofuku Ando‘s ingenuity. With the egg, it’s a good, filling meal. 5.0 out of 5.0 stars!!! UPC barcode 4902105001103 .

Chikin Ramn commercial.

Making of a Chikin Ramen commercial.

#696: Meet The Manufacturer – Nissin Big Cup Noodles Spicy Chicken Flavor

Here’s a new one from Nissin – Spicy Chicken Big Cup Noodles. Let’s give it a try!

Here’s the info from the side panels (click image to enlarge).

These noodles are definitely different. No packet – no detectable veggies. What’s great is they’re almost like potato chips or those Pik Nik shoestring potato snacks in a way if you try then uncooked.

Finished (click image to enlarge). This was a quick one, but that’s because it’s very simple and to the point. You add room temp water up to the line, microwave for a few minutes and after a minute of cooling, you’re good to go. No packets – just add water and cook. So let’s start with the ‘spoonable noodles.’ They’re great – like a cross between rice noodles and egg noodles texture-wise. There’s plenty of them too. The broth was very nice too – had a little thickness to it and the flavor was chickenny and lightly spicy.  If you’re looking for spicy habanero heat, don’t look here. Pretty good stuff – convenient and fast. 3.5 out of 5.0 stars. UPC barcode 070662030455 .

Looks like King is what they call it in Japan!

Or they call it Big there, too!

Meet The Manufacturer: Interview with Nissin Foods USA – Makers of Top Ramen, Cup Noodles & More


Welcome to the second installment in the ‘Meet The Manufacturer’ series! This one’s with Nissin, makers of the ever-popular Top Ramen, Cup Noodles and the like. They sent a nice package of different instant varieties to sample – most of them new to me. The following interview is with Senior Marketing Manager, Linda Chung, facilitated by Senior Marketing Coordinator Scott Akazaki.

TRR: Nissin was the first instant noodles I had ever tried in my life – I am thrilled and thoroughly appreciate the chance to do this interview with you – thank you!

To start, can you give a little background on how the company was founded and a little about its history in Japan?

NISSIN: Mr. Ando began the company as part of a humble family operation back in 1948. Faced with sparse food sources after World War II, Mr. Ando realized that a quality, convenient ramen product would help to feed the masses. His goal was to create a satisfying ramen that could be eaten anywhere, anytime. In 1958, Nissin introduced “Chicken Ramen”, the first instant ramen. Ironically, it was considered a luxury item, since Japanese grocery stores sold fresh Japanese noodles (udon) at one-sixth the cost of Mr. Ando’s new food concept.
Still, Mr. Ando was convinced that his revolutionary new method of preparation would sell. The concept seemed simple enough. All users would have to do is simply remove the ramen from its package, place it in a bowl, add boiling water, cover the bowl, and wait three minutes. The conservative Japanese food industry, however, rejected the product as a novelty with no future. They had never been so wrong.
Soon, Chicken Ramen was selling beyond even Mr. Ando’s wildest expectations. Before you could say “instant”, more than ten companies were rushing to put their own versions out on the market. By the end of 1958, grocery shelves were crowded with this new staple for the Japanese kitchen. From this point on, Nissin Foods began introduction of a long list of successful and innovative ramen products.

TRR: For those who might not be familiar with all of them, what lines of instant noodle products to you offer in the United States?

NISSIN: We are constantly pushing the boundaries of instant ramen as it should be with our new products – the latest is Big Cup Noodles (It features shorter, wider noodles in a paper cup). Other products include:

Cup Noodles
Top Ramen
Souper Meal
Chow Mein
Chow Noodles
Bowl Noodles Rich & Savory
Bowl Noodles Hot & Spicy
Ramen Bowl (just launched)
Spoon it (just launched)

TRR: When and why was there a need for Nissin Foods in the United States?

NISSIN: Nissin Foods introduced Top Ramen into the U.S. in 1970. Mr. Ando saw an opportunity to introduce a new type of noodle soup product to the states. As he showed his products to grocery store buyers, he realized that no one in the US had ramen sized bowls. This insight, combined with getting served coffee in a Styrofoam cup on a business trip flight, was the genesis of Cup Noodles.

TRR: I know that the varieties available in Japan and the product line in the United States differ quite a bit. Why is that?

NISSIN: This is based on developing tastes that are suitable for a specific region of the globe. This was especially true in the 1970’s when the concept of instant ramen was foreign, we didn’t want to compound this with Asian flavors.

TRR: How do you determine when it is time to retire a flavor of Top Ramen and how do you go about determining a new one to offer?

NISSIN: This decision is based primarily on what the customer wants. We tend to let them “vote” with their wallets.

TRR: I commonly am asked if I am worried about sodium levels in all the different instant noodles from around the world I review. How would you recommend people balance their enjoyment of instant noodles and keeping them as part of a healthy meal?

NISSIN: You’ve already answered the question. It’s all about balance. Our products are ideal when you are looking for something fast, convenient and portable (and tastes good).

TRR: Often, I hear about people microwaving Cup Noodles. Is this the correct method of their preparation? Is it recommended to do so?

NISSIN: Cup Noodles was designed for optimum eating experience with boiling water.

TRR: When I was very young, my mother introduced me to Nissin Roasted Ramen, which was a close resemblance to Nissin Chikin Ramen, the first product produced in Japan in 1958 by Nissin. After Roasted Ramen was discontinued, I found an Asian grocery in Seattle and found Chikin Ramen – but it’s been decades since I’ve seen Chikin Ramen available anywhere. Any chance you’ll bring Roasted Ramen or something like it back?

NISSIN: That is up to our parent company in Japan. There are some government regulations about importing items that contain a certain amount of meat/chicken. This is especially true after the Mad Cow scare a few years back.

TRR: I recently discovered you new line of Ramen Bowls. With flavors like Kimchi and Hot & Spicy, are these meant to compete with similar Korean products?

NISSIN: We are trying to offer our consumers an authentic Asian experience.

TRR: I’ve noticed many instant noodle manufacturers are located in Southern California. Aside from the fact that it never rains there, why was this the spot you picked for your factory?

NISSIN: I’ll have to get back to you on that one. It may be because of the established Asian population that was here in the 1970’s. This was the natural first consumer base for our products – first/second generation Japanese who missed this type of ramen noodles.

TRR: How many packs and cups of Top Ramen and Cup Noodles are made every year?

NISSIN: 3.9 billion instant ramen products (including Nissin) have been consumed in the US in 2010. See the link below for more information.

http://instantnoodles.org/noodles/expanding-market.html

TRR: Can you tell my readers about any new and exciting products to look for in the near future?

NISSIN: We are launching new flavors for our Big Cup Noodles line: Roast Chicken and Spicy Chicken.

TRR: Finally, when you enjoy instant noodles, what kind do you like and what do you add (if anything) to them to make them your own?

NISSIN: What’s my favorite Nissin product? It’s like asking someone to pick their favorite child! Chow Mein is my favorite Nissin product. Stir fried noodles without the hassle of cooking or getting takeout. If I am eating instant ramen, it’s primarily due to time constraint so, I enjoy it as-is.

TRR: Again, thank you very much for this opportunity to do this interview! Thank you for making such a great product so many enjoy and have a great day!

Well, there you have it! Thanks again to the folks at Nissin USA for the samples and the interview! This was a lot of fun and I’m sure folks will be interested in seeing the new products I’ll be reviewing in the next week or so!

Big Donation: Nissin USA

This big box was at the office today for me to pick up after work – it’s samples from Nissin USA! I’ve been talking with one of the people in their marketing department lately and we’re going to do a Meet The Manufacturer week pretty soon – just waiting for the answers to the interview questions to come back from the Sr. Marketing guy! Well, let’s open it up and see what’s inside!

So I open the box and under a sheet of bubble wrap are some nice t-shirts and tote bags! There was also a little Nissin noodle guy action figure – my wife realized it comes apart and it actually a USB drive! Wow!

A very nice selection of instant noodles – surprisingly, most of them ones I’ve not reviewed yet! I thought I’d reviewed most of the US Nissin stuff but definitely not! Sweet! Also, notice that box that says Spoon it on it? Never even heard of it before – you’ll be seeing those during the Meet The Manufacturer week for Nissin soon! Thanks go to Scott at Nissin USA – much appreciate all your time and help!