In August, Nissin announced that they would be producing a pumpkin spice flavored Cup Noodles product. This is really quite daring; very different and out of the norm, but a risk worth the reward. Pumpkin spice is an extremely popular flavor, and even for those who abhor it, it gives them reason for tantrums. Such an emotional response to something like this is worth a lot. ‘You hear they made a pumpkin spice Cup Noodles?’ ‘What? That’s ridiculous!’ Then they tell someone who tells someone – that’s gold right there. As Momofuku Ando once said ‘when you hear what consumers are saying, you’re hearing the voice of God.’
