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Well I had a nice surprise land at my door today! A neat box showcasing the new Nissin Cup Noodles Breakfast variety! Been wanting to get my hands on these and hopefully I’ll find more – but this is a really great box – thank you very much to the folks at Nissin Foods down in California!
Yeah it’s June – mid june. Mid towards later June. But I don’t care about your temporal insecurities. ANY TIME IS TIME TO USE PUMPKIN SPICE CUP NOODLES. Period. Chronometrics be damned! I figured cinnamon, sugar, nutmeg, pumpkin spice cup noodles. I know a lot of people don’t get the bread thing, but it seems to me that bread will be the gateway drug that leads to pizza, and maybe other stuffed bread? Let’s do this.
In August, Nissin announced that they would be producing a pumpkin spice flavored Cup Noodles product. This is really quite daring; very different and out of the norm, but a risk worth the reward. Pumpkin spice is an extremely popular flavor, and even for those who abhor it, it gives them reason for tantrums. Such an emotional response to something like this is worth a lot. ‘You hear they made a pumpkin spice Cup Noodles?’ ‘What? That’s ridiculous!’ Then they tell someone who tells someone – that’s gold right there. As Momofuku Ando once said ‘when you hear what consumers are saying, you’re hearing the voice of God.’
Alright – so the Nissin Cup Noodles Pumpkin Spice Flavor is now appearing exclusively at Walmart stores around the country. People’s reactions have been ranging from inquisitiveness to utter disgust. If you’re inquisitive, I’ll tell you right now you should go out and get some because they’re not going to be around for long. I asked for some samples and Nissin USA sent me one. Just one. They were apologetic, but they didn’t have many left – it’s a very limited run.
