June 30, 2017

Meet The Manufacturer: Interview With Nissin Foods GmbH

Meet The Manufacturer: Interview With Nissin Foods GmbH - Germany - The Ramen Rater - Instant Noodles

Interview With Nissin Foods GmbH * Product Samples From Nissin Foods GmbHNissin Demae Ramen Tokyo Soy SauceNissin Cup Noodles ShrimpsNissin Demae Ramen SpicyNissin Soba Nudeln Mit Yakisoba Sauce Sukiyaki BeefNissin Demae Ramen Thai Tom YumNissin Cup Noodles Ente (Duck)Nissin Demae Ramen Garlic Chicken FlavourNissin Soba Nudeln Mit Yakisoba Sauce Yakitori ChickenNissin Cup Noodles Curry *

I have had a really hard time sourcing instant noodle varieties from Europe. In fact, 99% of them have come from readers. I have to fortune to know Mr. Raffael Lauser, a reviewer at Happy Souper in Germany. He told I should contact Nissin Germany and see if they’d want to play ball. Well, thanks to him, they did! Here is an interview to kick off the Nissin GmbH Meet The Manufacturer I conducted with Anna Sattelmeier, Supervisor Consumer Communication.

Interview With Nissin Foods GmbH – Germany

THE RAMEN RATER> Thank you for agreeing to this interview! To start, can you tell my readers about the history of Nissin in Germany?

NISSIN FOODS GERMANY> Nissin Foods Germany was founded in 1993. In 1995 we became also the European Sales Headquarter. At that time authentic Japanese Instant noodles were almost unknown in Europe.

TRR> What was the first product you produced?

NISSIN FOODS GERMANY> We started with Cup Noodles and Top Ramen at the same time.

TRR> Your company is located in Germany. Can you tell us a little about your country and the area you’re located in?

NISSIN FOODS GERMANY> Germany is located in the middle of Europe. We have the sea to the north and the Alps to the south. The tastes of foods are correspondingly different. Germans also like more and more international
authentic foods which is a great benefit for our products.

TRR> Can you tell us about the varieties of noodles you make?

NISSIN FOODS GERMANY> We have mainly Cup Noodles, Soba cups and bags, Demae Ramen and Top Ramen.

TRR> Nissin Soba – the cups are very fancy – can you tell us about the noodles and cups?

NISSIN FOODS GERMANY> Soba is equipped with a special drainable cap so one can pour out the hot water through its openings after steeping the noodles. In this way the noodles are firm and thus perfect for saucy noodles.

TRR> How many noodle products do you produce every year?

NISSIN FOODS GERMANY> In our production which is located in Hungary we produced 2016 about 100 million units.

TRR> How does your noodle making process differ from other instant noodle manufacturers?

NISSIN FOODS GERMANY> Due to the history of Nissin as the inventor of Instant noodles we have gained a great technical know-how in producing instant noodles. One of the secret of Nissin noodles lies in the products’ unique texture – Nissin noodles are firmer which have more ‘bite’ (or: are more ‘al dente’)

TRR> Do your products have primarily German tastes in mind or are there varieties that bring International tastes to the table?

NISSIN FOODS GERMANY> Even the taste within Germany –and more over in Europe –varies, thus all customers in Europe enjoy our authentic international tastes.

TRR> Are any of your varieties really spicy?

NISSIN FOODS GERMANY> I would judge Demae Ramen Spicy, Demae Ramen Korean Kimchi, Top Ramen Chili and Cup Noodles Spicy as really spicy, but of course it depends on your personal feeling, whether you consider these products as very spicy.

TRR> A lot of people are concerned with their sodium intake. How would you recommend people enjoy your product as part of a healthy meal?

NISSIN FOODS GERMANY> Not focusing only at sodium intake: We would always recommend a varied diet to stay healthy.

TRR> Are you involved in in your local community or participate in charities?

NISSIN FOODS GERMANY> Yes. As a food producer we have a great responsibility for the community.
So for example in case of natural catastrophes or similar cases we help with donations of our products.

TRR> Are there any new products coming soon?

NISSIN FOODS GERMANY> We are constantly working on innovations. Let yourself be surprised…

TRR> In what countries are your products popular? Do people enjoy them differently in different places?

NISSIN FOODS GERMANY> Our products are very popular amongst total Europe. There is not a big difference how the people enjoy them.

TRR> When you make noodles for yourself, what do you like to add to them to make them extra special?

NISSIN FOODS GERMANY> Sometimes I add some vegetables or chicken meat to the bag type products, but mostly I enjoy them pure!

THE RAMEN RATER> Thank you very much for this opportunity to learn about Nissin Germany and your products!

NISSIN FOODS GERMANY> Thank you and our best regards to all instant noodles fans from Germany!

Thanks to Anna for doing this interview and again to Raffael of Happy Souper!

Leave a Reply