Interview With Wugudaochang * Product Samples From Wugudaochang * Wugudaochang Sea Tangle And Spareribs Flavor Noodles * Wugudaochang Sour Bamboo Shoot & Beef In Hot Pot Flavor Noodles * Wugudaochang Sichuan Pepper & Chicken Flavor Noodles * Wugudaochang Chef’s Grains Pea Noodle * Wugudaochang Chef’s Grains Buckwheat Noodle * Wugudaochang Chef’s Grains Millet Noodle * Wugudaochang Sea Tangle & Spareribs Flavor Noodles * Wugudaochang Tomato Beef Brisket Flavor Purple Sweet Potato Noodles * Wugudaochang Sour Bamboo Shoot & Beef In Hot Pot Flavor Noodles
I was recently contacted by Wugudaochang, a Chinese company interested in seeing what I thought of their instant noodles. I invited them to participate in a Meet The Manufacturer and they responded in the affirmative! This is the very first Meet The Manufacturer with a company located in mainland China. The following interview was conducted with Zhou Yiye, director of the marketing department.
THERAMENRATER> Thank you for doing this interview! Can you start by telling me a little bit about the history of Wugudaochang – how did you start?
WUGUDAOCHANG> Wugudaochang was founded in 2004, it was acquired by COFCO in February 2009.
TRR> For my readers who aren’t familiar with your product lines, can you tell a little about them?
WUGUDAOCHANG> Wugudaochang belongs to COFCO. Relying on COFCO’s “Fully Integrated Value Chain” quality assurance system, Wugudaochang works to full food safety traceability from farm to eating, carefully selected high-quality ingredients, is committed to making health worries of consumers enjoy nutritional food. We want consumers enjoy healthy and nutritional food. Wugudaochang products root in Chinese traditional food culture wisdom, basis on grain diet and natural health, adhering to tradition simple production methods. Wugudaochang completely restore non-fried noodles production process, we ensure bread fat content less than 1%. Wugudaochang is the first China’s non-fried constant noodles brand; create a precedent for China’s non-fried noodles market
TRR> What is COFCO?
WUGUDAOCHANG> COFCO is on the Top Global 500 companies. COFCO is the largest supplier of diversified products and services in the agricultural products and food industry in China. It is devoted to utilizing renewable natural resources to provide healthy and nutritious food, high quality lifestyle and services, as well as contributing to improve people’s living standards, social prosperity and stability.
TRR> Do you produce products other than instant noodles?
WUGUDAOCHANG> Wugudaochang product line covers instant noodles, instant rice, corn powder and a variety of convenient fast food products.
TRR> How do you noodle products differ from those by other manufacturers?
WUGUDAOCHANG> We using non-fried hot air drying process, bread fat content less than 1%
TRR> Can your products be purchased outside of China?
WUGUDAOCHANG> There is no sale outside China currently.
TRR> Where do you make your noodles?
WUGUDAOCHANG> We currently have three factories in China, most of products are produced in Beijing factories now.
TRR> What was your first product?
WUGUDAOCHANG> Non-fried instant noodles.
TRR> Are you involved in the local community/charity?
WUGUDAOCHANG> Wugudaochang is emergency reserve unit of Beijing Municipal Commission of Commerce, we responsible for Beijing Emergency commodity security; we provided material assistance when disaster happened in the past.
TRR> Have you ever thought about varieties like macaroni and cheese or pizza flavored instant noodles?
WUGUDAOCHANG> Wugudaochang has been committed to developing different flavors instant noodles, but we will focused on research and develop China traditional taste products at present.
TRR> Which is your personal favorite variety of Wugudaochang noodles and what (if anything) do you add to them?
WUGUDAOCHANG> Tomato Beef Brisket flavor purple potato noodles is my favorite, I usually add egg and vegetables when cooking.
TRR> A lot of people here in the United States know very little about China. Can you share some thoughts on daily life and info about where you are located?
WUGUDAOCHANG> Our company is in Beijing, the capital of China. Beijing is the political and cultural center of the country, and also the international communication hub. Eastern culture blends with Western culture here; the city has deep history and culture of ancient capital, and attractions of emerging international city.
TRR> What does the name Wugudaochang mean?
WUGUDAOCHANG> “Wugu” means whole grains in Chinese; “Dao “means rule, we should follow the way of production, products, experience and value; “Chang” means gathering place, we integrate people who believe health preserving with food; “Chang” is the source of strength of Wugudaochang.
TRR> Are there any new products on the way from Wugudaocheng? Can you give my readers a ‘sneak peek?’
WUGUDAOCHANG> Currently the new convenient rice was still in development, if you want to know the detail information, I can send them to you in the future.
THERAMENRATER> Thank you very much for this opportunity! I and my readers appreciate it!
I’d like to thank Zhao Yiye for the interview as well as Zhang Weiqing for all the help with translations and my many other questions!~ Let’s start Meet The Manufacturer!
Interview With Wugudaochang * Product Samples From Wugudaochang * Wugudaochang Sea Tangle And Spareribs Flavor Noodles * Wugudaochang Sour Bamboo Shoot & Beef In Hot Pot Flavor Noodles * Wugudaochang Sichuan Pepper & Chicken Flavor Noodles * Wugudaochang Chef’s Grains Pea Noodle * Wugudaochang Chef’s Grains Buckwheat Noodle * Wugudaochang Chef’s Grains Millet Noodle * Wugudaochang Sea Tangle & Spareribs Flavor Noodles * Wugudaochang Tomato Beef Brisket Flavor Purple Sweet Potato Noodles * Wugudaochang Sour Bamboo Shoot & Beef In Hot Pot Flavor Noodles*